kevin leong

* Responsible for trend forecasting, graphic development, line sheets, and CAD development * Aid in the production of salesmen samples for Maxima Apparel brands including Bass by Ron Bass and Frost Originals * Merchandise collections, lead correspondence with factories, finalize factory prototype comments for production

* Created corporate brand identities for celebrity clients including Estelle (Swaray), Trey Songz (Treyz Angels) and * Sonya Ross (Glam & Gold) * Lead creative direction for all fashion branded initiatives

* Oversaw design and developed category expansion for American Classics® and Argyle Culture® * Achieved weekly sales goals for successful sell-through rates at Wal-Mart and Macy’s * Responsible for seasonal trend interpretation as well as direction for product classifications * Attended weekly meetings with VP of Sales and VP Merchandising to determine new bestsellers * Identified and developed “must have” basics, emerging fashion, and core essential items * Oversaw travel and sample purchasing budgets for seasonal trend forecasting * Supervised and inspired the creative team of vendor partners; provided quality control * Identified and shopped appropriate worldwide markets to gain insight into future trends

* Responsible for restructuring design and sales teams for Asphalt Yacht Club and Trukfit brands * Partner with CEO and Marketing to conceptualize all seasonal deliveries * Create seasonal trend/mood boards/color stories for all brands including group stories * Partner with merchandiser on SKU plan to develop trend right product * Review/approve protos/sms with technical designer; delegate and manage design team * Oversee design and production budgets including freelance projects and internships * Monitor costs of goods for retail; attend sales meetings to present collections * Work with graphic team to develop print direction * Manage/design collaborative collections including Ghostbusters and Public Enemy licenses * Educate team in market research including trends, fits, and colors for brand appropriate design * Ensure timely development of line by adhering to critical target dates and calendar * Engage with technical designer and production on fit and execute techniques * Organize and initiate key creative meetings to ensure cohesiveness

* Oversaw design and developed category expansion strategy for Phat Farm * Headed design and helped grow company from $5 million to $750 million in sales * Attended weekly meetings with VP of Sales and VP Merchandising to determine new bestsellers * Managed teams of designers from all licenses, met with individual licenses to create coherent themes * Lead trend forecasting, built themes and color stories, translated themes to all licenses with fabric sourcing * Pitched presentations to buyers and facilitated approval process with buyers * Collaborate with assortment development, technical and quality, and merchandising throughout the development season. * Created new corporate identities for the brand and segmented the brand into different categories to appeal to a wider consumer demographic * Responsible for selection, management, and development of sr. creative design and art managers and designers. generate multiple concepts for a campaign or project. * Lead interpretation of category research into design direction by brand.

* Re-branded the corporate identity for Big Sean's clothing line from Finally Famous to Aura Gold * Strategically designed brand partnerships to promote Aura Gold including the Big Sean x adidas Originals Pro Model II * Responsible for designing trade booth graphics, sales and marketing materials, and presentation tools * Managed for production of salesmen samples * traveled to Asia to oversee production with numerous factories * Lead contact between all business teams and Big Sean to develop artist's ideas for retail and music video clothing * Oversaw design team, managed monthly freelance budget to outsource seasonal graphics, attended fittings