Kevin Ou

Kevin Ou

Principal Consultant @ Airbnb

About

I help companies grow by creating unforgettable customer experiences that drive loyalty, spark word-of-mouth, and give brands a true competitive edge. I specialize in engaging affluent audiences and crafting high-impact, in-person experiences that go far beyond industry standards. With a deep understanding of what motivates and inspires discerning customers, I design solutions that elevate your brand and deliver real, measurable results. At The Lumenere Group (TLG), I combine behavioral psychology with creativity to create experiences that don’t just meet expectations—they surpass them. My expertise lies in helping brands forge meaningful connections with their customers, leading to stronger loyalty and sustainable growth. Here’s a snapshot of what I bring to the table: 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: - Managed teams of up to 70 people and oversaw budgets exceeding USD $5M. - Delivered exceptional results, managing USD $27M in revenue and full P&L accountability. - Designed and led projects for technology and media companies, improving ROI by 20%. 𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: - Growth & Leadership - Corporate Strategy - Brand Development - Business Development - Strategic Partnerships - Contract Negotiation - Project Management - Marketing & Public Relations - Business Analysis & Strategic Planning - Stakeholder Management & Effective Communication - Cross-functional Team Leadership If you're looking for a partner to create extraordinary experiences and drive lasting impact, let’s connect! Reach me at kevin@lumenere.com or visit lumenere.com or imkevinou.com. Let’s make something amazing together! Let's create something extraordinary together!

Country

Singapore

City

Singapore

Industry

Marketing & Advertising

Skill

Experiences, Organizational Leadership, Partnership Development, E-Commerce, Incentive Programs, Customer Loyalty, Cognitive Psychology, Customer Experience Design, Strategic Marketing Management, Event Management, Experiential Marketing, Customer Experience, Facilitation, Events, Community Development, Cross-functional Team Leadership, Global Sourcing, Ecosystem Management, Growth Strategies, Strategic Partnerships

Experience

Airbnb

Principal Consultant

Airbnb

LinkedIn
2025-6 - Present · 1 yr 4 mos

Singapore

I consult with Airbnb to build Original Experiences across APAC. My focus is strategic, shaping how exceptional people create exceptional experiences for both travelers and locals. Drawing on proven success from the US and Europe, I work with top celebrities, experts, Olympic athletes, Michelin chefs, and cultural leaders to design experiences you cannot find anywhere else. I help research, structure partnerships, and design experiences that can scale without losing magic. My focus is simple. Turn world class talent into unforgettable experiences that unlock growth across the region.

Amber Lounge

Chief Experience Officer

Amber Lounge

LinkedIn
2024-9 - Present · 2 yrs 1 mo

Singapore

AMBER EXPERIENCES The Lumenere Group is now part of the Amber Lounge family—an iconic luxury hospitality brand founded in 2006 by Sonia Irvine in Monaco. Known for its legendary Formula 1 afterparties, Amber Lounge has since evolved into a global curator of exclusive experiences, including yacht parties, VIP events, and bespoke celebrations. In 2022, serial entrepreneur Patrick Grove took the helm to reimagine luxury nightlife worldwide. As part of this vision, Amber Experience was born - crafted by The Lumenere Group to deliver invitation-only luxury experiences for discerning individuals and elite brands across the globe. From private celebrations to corporate incentive experiences, Amber Experiences helps brands engage VIP customers through high-impact experiences that drive sales, deepen loyalty, and spark powerful word-of-mouth. It's a bold new chapter—designed for those who expect the exceptional.

THE LUMENERE GROUP

Chief Strategy Officer (CSO)

THE LUMENERE GROUP

LinkedIn
2024-5 - 2025-3 · 11 mos

Singapore

𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗥𝗖𝗛𝗜𝗧𝗘𝗖𝗧𝗦 At The Lumenere Group, I design high-impact luxury experiences that influence customer behavior and drive business growth. We focus on affluent, discerning audiences—using behavioral psychology and deep consumer insight to spark emotional connection, increase loyalty, and boost referrals. What sets us apart: - Crafting exclusive, high-touch experiences that elevate your brand. - Applying proven psychological triggers to influence decision-making and deepen engagement. - Turning key touchpoints into moments of value, trust, and connection. Our work isn't just about events—it's about shaping perception, creating desire, and delivering ROI through unforgettable, strategic experiences. Now part of Amber Lounge’s global vision, we lead Amber Experience—a curated extension delivering invitation-only moments for private clients and corporate brands. It's luxury, redefined—with purpose.

The Advocators & Co

Chief Strategy Officer (CSO)

The Advocators & Co

LinkedIn
2023-5 - 2024-4 · 1 yr

Singapore

Welcome to The Advocators & Co, the pioneering intellectual property owner of a portfolio of industry-leading brands including: UltraLuxe Epic, Homme, Advocacy, Jeweluxe, and the Singapore Watch Fair. 𝗔𝗦𝗜𝗔'𝗦 𝗠𝗢𝗦𝗧 𝗣𝗥𝗘𝗦𝗧𝗜𝗚𝗜𝗢𝗨𝗦 𝗟𝗨𝗫𝗨𝗥𝗬 𝗙𝗘𝗦𝗧𝗜𝗩𝗔𝗟 UltraLuxe Festival is a destination event that brings niche luxury to the forefront with over 100 world-class independent designers and tastemakers all gathering under one roof to present iconic craft and investible accessories. Taking place in the heart of Orchard road, Singapore’s world-famous shopping street, the annual mega-fair encompasses JeweLuxe, the curated collaborative Advocacy Show UltraLuxe Homme, and Singapore Watch Fair. 𝗨𝗟𝗧𝗥𝗔𝗟𝗨𝗫𝗘 𝗘𝗣𝗜𝗖 UltraLuxe Epic is a global network of passionate artisans dedicated to crafting unique, one-of-a-kind experiences. We are your dream weavers, your experience architects, meticulously piecing together a mosaic of lifestyle, entertainment, luxury, and exclusive experiences that are far from ordinary and seldom within reach for most. Our clientele, much like the experiences we weave, are distinctively unique and discerning. They embrace life with passion and enthusiasm, seeking experiences that match their vibrant spirits. They are the ones who understand that savoring the full spectrum of life's offerings isn't just a lavish luxury, but an exhilarating necessity that ignites the soul. 𝗨𝗟𝗧𝗥𝗔𝗟𝗨𝗫𝗘 𝗛𝗢𝗠𝗠𝗘 Step into the world of UltraLuxe Homme, where sophisticated play and refined taste collide. Built for the discerning man, we introduce you to a platform where sophisticated men don't just observe luxury but actively engage with it. Like the multifaceted pages of a premium lifestyle magazine, we aim to sell not just products, but also the essence of the modern man's lifestyle, including experiences, knowledge, and sophistication.

25Hours

Executive Officer

25Hours

LinkedIn
2022-3 - 2023-5 · 1 yr 3 mos

Japan, Singapore

25Hours is the evolution of Sky Premium (Singapore), following the transfer of its business assets. The new brand reimagines lifestyle membership, aiming to build a global community with enhanced, market-first offerings. As Executive Officer, I lead the strategic direction and growth of 25Hours. I drive the development of new products, services, and experiences that reflect our vision—to empower high-performing individuals to live fuller, more meaningful lives. Under my leadership, we launched an invitation-only lifestyle program supported by a digital platform, offering curated access to luxury experiences across wellness, travel, dining, and more. Each member is matched with a personal relationship manager, ensuring tailored service and trusted recommendations. I focus on innovation, market expansion, and member engagement—delivering a modern, boundaryless alternative to traditional clubs. Our mission is to create real value and impact for our members through proactive living and meaningful connections.

Sky Premium International Pte Ltd

Data Protection Officer

Sky Premium International Pte Ltd

LinkedIn
2021-2 - 2023-5 · 2 yrs 4 mos

Singapore

As a Data Protection Officer, I ensure that our organization's (Consumer) Member and Marketing data processing activities comply with relevant data protection laws and regulations. I maintain policies and procedures for data protection, monitor compliance, and advise management and employees on data protection matters. I also serve as the point of contact for data subjects and supervisory authorities regarding data protection issues. My goal is to protect our organization's data assets while maintaining trust and transparency with our stakeholders. I have a strong understanding of data protection laws and regulations, excellent communication and problem-solving skills, and a commitment to upholding data privacy rights.

Sky Premium International Pte Ltd

Vice President Marketing Strategy

Sky Premium International Pte Ltd

LinkedIn
2021-2 - 2022-3 · 1 yr 2 mos

Japan, Singapore

Sky Premium offers unparalleled luxurious experiences to its members, delivering personalized lifestyle experiences that enrich their lives. With a comprehensive platform of partners and solutions, Sky Premium goes beyond luxury travel, wellness, and unique dining experiences to create The Good Life. The brand offers exclusive access to closed-door events, product launches, and gastronomic culinary delights, as well as cruises to Antarctica. Sky Premium listens to members' preferences to create a customized itinerary that meets their unique needs, giving members the luxury and balance of time to chase the horizon at every opportunity. With Sky Premium, members can indulge in a better life, enjoying the robust level of personalized experiences that the brand offers. With a growing pool of individuals seeking exclusive privileges, Sky Premium has the potential to be the perfect partner to make life better. Catering to a growing pool of individuals looking to revel in unparalleled luxurious experiences, Sky Premium is one of the few members' exclusive privilege services developed to enrich the lives of members across Japan and Singapore markets. Pushing the boundaries beyond luxury travel, wellness, and unique dining experiences, Sky Premium presents to members a cohesive platform with their comprehensive partners and solutions. At Sky Premium, the brand delights in creating The Good Life be it in the form of a gastronomic culinary delight, a cruise to Antarctica, or invites to closed-door events and exclusive product launches.

GoLivMo

Managing Partner / Co-Founder

GoLivMo

LinkedIn
2019-1 - 2021-1 · 2 yrs 1 mo

Singapore, Los Angeles

GoLivMo is a eco-commerce company that offsets global carbon-emissions by powering the discovery and booking of in-city activities. Our mission is to highlight new and remarkable experiences within each major city. GoLivMo provides a seamless experience to find, book and get access to new and unique social experiences around you. (Think: Local Tourism). Explore your city in a whole new way where we transform your favorite activities into wonderful memories. While we curate exciting activities and deals, our core focus is utilizing data to partner with Creators to co-develop personalized and unique Experiences.

THE LUMENERE GROUP

Managing General Partner

THE LUMENERE GROUP

LinkedIn
2017-4 - 2019-1 · 1 yr 10 mos

Singapore

The Lumenere Group (TLG) is a Development Consultancy that provides hyper-targeted solutions to the immediate problems facing client organizations. Unlike ad and marketing agencies that are traditionally long-term and retainer-focused, TLG is surgical in nature and embraces a performance-based business model. We have a vested interest to show results in a quick and efficient manner by billing based on revenue increase or organizational change-value. We provide strategic Advisory and Growth consultancy that specializes in helping organizations grow and to make significant, lasting change and impact. Leveraging a modular approach; we work with global partners and experts to help organizations develop growth and, where necessary, reduce costs and make savings. Accounts Handled: Samsung, Maserati, General Motors, Lego, Google, Warner Bros, 20th Century Fox, Airbnb) 𝗥𝗢𝗟𝗘𝗦 / 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 As the Managing Partner at The Lumenere Group (TLG), I provided leadership in business development, strategy, and operations. My role involved working with a diverse range of clients and stakeholders, providing hyper-targeted solutions to immediate problems, and achieving results quickly and efficiently. I leveraged my extensive experience in leadership and business development to ensure that TLG was able to grow sustainably and make a significant, lasting impact. With a focus on strategic advisory and growth consultancy, TLG was able to help organizations reduce costs, make savings, and achieve their goals. Throughout my time at TLG, I remained committed to building community and social initiatives and helping individuals achieve their personal and professional aspirations.

THE LUMENERE GROUP

Chief Marketing Officer

THE LUMENERE GROUP

LinkedIn
2014-7 - 2017-3 · 2 yrs 9 mos

Singapore

As the Chief Marketing Officer at The Lumenere Group, I played a pivotal role in driving the success of the business. I led the marketing strategy and execution for the company, ensuring that TLG's services were promoted effectively and generated significant market interest. Collaborating closely with the Managing Director, I developed and implemented innovative marketing campaigns that aligned with TLG's mission and values, overseeing their execution across all channels. Additionally, I was responsible for managing TLG's marketing budget, analyzing ROI, and optimizing resources to maximize impact. I also played a key role in nurturing the company's culture of excellence and commitment to social initiatives by fostering brand awareness and engagement.

THE LUMENERE GROUP

Director of Strategic Partnerships

THE LUMENERE GROUP

LinkedIn
2012-8 - 2014-6 · 1 yr 11 mos

Singapore

As a Strategic Partnerships Manager at The Lumenere Group, I was responsible for developing and implementing a partnership strategy to drive growth and achieve business objectives. I worked closely with potential partners, including corporations and NGOs, to build and maintain relationships, negotiate agreements, and monitor performance. My role required collaboration with TLG's business development team to identify opportunities and develop compelling proposals that aligned with our mission and values.

LASALLE College of the Arts

Executive-in-Residence

LASALLE College of the Arts

LinkedIn
2013-2 - 2018-12 · 5 yrs 11 mos

Singapore

Adjunct Lecturer, Lasalle College of the Arts - Department of Design and Media, with a specialized focus on Media, Design, and Fashion. My tenure at the institution was marked by a passion for nurturing the next generation of creative professionals and a commitment to academic excellence. I played a pivotal role in developing and continually refining the syllabus for both design and photography programs. This encompassed a comprehensive scope of responsibilities, from initial conceptualization through to final implementation, with ongoing iterations to ensure the curriculum remained industry-relevant and forward-thinking. In addition to creating a dynamic and inclusive learning environment, I led lectures, workshops, and interactive sessions that integrated the foundations of design with contemporary practices. My pedagogical approach emphasized the intertwining of theory and practice, instilling in my students a deep understanding of design principles, while also encouraging them to explore and express their unique creative voices. In the realm of fashion, I incorporated a multi-disciplinary approach, covering both traditional and digital media, with an emphasis on sustainable practices and emerging trends. I have always been passionate about cultivating a sense of curiosity and innovation among students, and this was a key aspect of my teaching ethos. Furthermore, I contributed to the continuous improvement of our department by participating in program assessments, employing innovative teaching methodologies, and providing constructive feedback to enhance student learning outcomes. My tenure at Lasalle College of the Arts was marked by a commitment to academic rigor, a passion for fostering creativity, and a dedication to preparing students for successful careers in the fast-paced, ever-evolving world of media, design, and fashion.

BlankSpace (Singapore)

Investor / Board Member

BlankSpace (Singapore)

LinkedIn
2016-4 - 2017-6 · 1 yr 3 mos

Singapore

BLANKSPACE is an innovative blank canvas that collaborates with Brands to tell stories and showcase the things audiences care about. BLANKSPACE is a space that mixes art, experience, design, community, collaboration and content – from education, history, technology to entertainment. Creating a multi-sensory storytelling experience heightened with the credibility and stature of the National Gallery. The idea behind BLANKSPACE is to create an experiential concept that would serve as a connector between brands and consumers. Allowing brands to tell their story from a deeper standpoint than just traditional retail. Stories they can touch, feel, experience and internalize. (Note: BLANKSPACEs Experiential portfolio has been absorbed by The Lumenere Group in 2017).

Education

Harvard Business School

Harvard Business School

LinkedIn

Business Administration and Management, General

2022-1 - 2022-3 · 3 mos

Disruptive Strategy is a professional certificate program from Harvard Business School (Online Program). Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.

Harvard University

Harvard University

LinkedIn

Leadership & Communication

2020-11 - 2023-6 · 2 yrs 8 mos

The Harvard Leadership & Communication certification aids executives in enhancing their managerial capacities and interpersonal skills. It imparts a comprehensive understanding of leadership and communication dynamics, equipping participants with effective team management, negotiation, and decision-making skills. Graduates will be prepared to influence others, manage conflicts, foster team collaboration, and navigate organizational challenges effectively and ethically.

Harvard University

Harvard University

LinkedIn

Business Leadership (Foundational Principles)

2020 - 2020

This course focused on the key principles to mobilize people to tackle tough problems and build the capacity to thrive through the dangers of change. I learned to identify and unbundle complex challenges and to identify the key perspectives of stakeholders. The crises of our time generate enormous adaptive challenges for our families, organizations, communities, and societies. The need for leadership that can mobilize people to meet these challenges and improve life is critical. This course allowed me to explore strategies for leading in a changing world where adaptive pressures will continue to challenge all of us. I know to understand new ways to approach complex organizational systems and take thoughtful action on the work businesses face.

Singapore Management University

Singapore Management University

LinkedIn

Lean Six Sigma

2023-1 - 2023-4 · 4 mos

Demonstrated comprehensive knowledge of process improvement methodologies, statistical analysis, and continuous quality enhancement. This certification involved learning to identify inefficiencies, streamline workflows, and reduce waste across diverse operational environments. Through hands-on projects, I honed skills in data-driven decision-making and root-cause analysis, ensuring that each step in a process contributes maximum value. Additionally, I practiced effective team collaboration by leading improvement initiatives and monitoring measurable outcomes. This experience sharpened my ability to adapt problem-solving approaches to varied challenges, resulting in reduced costs and elevated productivity. Overall, my Green Belt certification reflects my commitment to fostering a culture of continuous improvement and delivering tangible results in both team and solo settings.

National University of Singapore

National University of Singapore

LinkedIn

Business Administration and Management, General

2020-12 - 2020-12 · 1 mo

Understanding and using data is increasingly an important part of an executive function. This course focuses on potential data sources, data-collection, cleaning, and analysis. Key details include concepts of data analysis, processing of data, and visualisation of raw data and processed data to gain insights, followed by building simple models for classification and prediction.

Nanyang Technological University Singapore

Nanyang Technological University Singapore

LinkedIn

Artificial Intelligence & Machine Learning

2020 - 2020

In this course, I learned about the basics of Artificial Intelligence (AI) and Machine Learning (ML). Particularly the infusion of language processors in Google's DialogFlow (chatbots and AI,) and how they can work together. The key focuses of this course was to understand common terminologies used in AI and ML. The strategy behind the current and future applications of AI and ML. Learning how AI, ML and chatbots can work together.

The Wharton School

The Wharton School

LinkedIn

Fintech: Payments & Regulations

2020 - 2020

Learned the key components of modern-day investment strategies that utilize fintech. Taught by Professors Natasha Sarin and Chris Geczy. This course helped me understand the complex structure of payment methods and financial regulations to determine how fintech plays a role in the future of investing. Through analysis of robo-advising and changing demographic forces, I learned the various elements of trust underlie complex choice architecture in investments and impact investing. The key topics of payment methodologies and how fintech is emerging as an entrepreneurial solution to both investments and payment systems were also covered. I am know able to identify different financial technologies, and understand the dynamic between the innovations and regulations, and employ best practices in developing a fintech strategy.

ArtCenter College of Design

ArtCenter College of Design

LinkedIn

Digital Communication and Media/Multimedia

2001 - 2003 · 2 yrs

Bachelor of Arts in Digital Communications and Media, with a Minor in Design. My studies focused on the evolving role of media in storytelling, especially in a world driven by the constant need for information. Courses spanned creative concept development, technical production, ethical responsibility, and cultural awareness—each vital for crafting impactful content today. ArtCenter’s intensive and hands-on approach challenged me to question assumptions, think independently, and nurture originality. The curriculum provided a solid foundation in digital and traditional media tools, while also emphasizing user-focused design practices. Through collaborative projects, I honed professional confidence, learned to communicate effectively, and gained practical skills for delivering messages that resonate across diverse audiences. This experience continues to guide my passion for authentic storytelling and user engagement in any medium or platform.

Singapore Management University

Singapore Management University

LinkedIn

Consumer Psychology and Behavioural Science

2024-11 - 2024-11 · 1 mo

I earned a certification in Customer Loyalty: Gaining Insights from Consumer Psychology and Behavioral Science from SMU, a program designed to transform how businesses approach customer engagement and loyalty. This course provided deep expertise in applying behavioral science principles to understand and influence customer behavior, going beyond traditional marketing methods. Focusing on six core areas of consumer psychology, I gained actionable insights into customer motivation, social influences, and expectation management. The program emphasized evidence-based, data-driven strategies, empowering professionals to create impactful, engaging customer experiences that drive loyalty and business growth. This certification sharpened my ability to bridge the gap between intuition and science, equipping me to develop innovative loyalty strategies with measurable results.

Kevin Ou's Contact Information

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