Kevin McCarroll

VP Supply @ Digital Media Solutions

About

Digital Media Solutions, LLC (DMS) drives better business results by connecting high-intent consumers with advertisers. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend.DMS Insurance offers a comprehensive suite of products that deliver customers to our nation’s largest auto and home insurers and their respective agent pools. Our proprietary ad exchange strategically positions branded ads, targeting high-intent consumers at the ideal points and places in their insurance buying journey, effectively encouraging engagement and action.

Country

United States

City

San Diego

Industry

Marketing & Advertising

Skill

Management, Lead Generation, Direct Marketing, Email Marketing, Marketing, Marketing Strategy, SEM, Online Advertising, PPC, Sales, Social Media Marketing, Advertising, Market Research, New Business Development, Strategic Planning, Marketing Communications, SEO, Social Media, Digital Marketing, Account Management

Experience

VP Supply

Digital Media Solutions

2026-4 - Present · 6 mos

As VP, Supply, I hold senior-level accountability for the company’s media supply ecosystem, including paid media operations, ad operations, publisher relationships, and owned-and-operated (O&O) media assets. The role centralizes supply ownership, strengthens performance management, and aligns execution with revenue/income profit priorities, while maintaining close partnership with General Executive Management and Revenue leadership.

VP, Insurance Operations & Distribution

Digital Media Solutions

2019-11 - 2026-4 · 6 yrs 6 mos

Greater San Diego Area

SVP, Marketing Operations & Distribution

UE.co (Now DMS Insurance)

2008-11 - 2019-11 · 11 yrs 1 mo

Greater San Diego Area

Specialties: Marketing Operations Strategy, Logistics, Marketing/Lead Distribution, Vendor Management, Data Management, Client Integrations, Data Analysis, Data Science, mySQL, Advanced Excel, Google Adwords