kevin kraatz

* Global CRM for Jaguar and Land Rover * CRM Operations * CRM Planning * CRM Touchpoint Management / Customer Journey

Providing Stage equipment and lighting for exhibitions, like the Frankfurt Fair and supplying Businesses with equipment to be used as marketing platform. (Ex. Achema- World Exhibition Congress on Chemical Engineering, Environmental Protection and Biotechnology.) (Project work)

Customer Relationship Management (CRM): Geneva Motorshow 2014 & 2015 Customer Acquisition: generating new prospects, current clients, for Aston Martin automobiles and collecting their data to increase Aston Martins reach for follow ups, test rides, conversion rates from prospects to clients and acquire visitor numbers to the stand. (Project based work)

Brand Communications: Communicating with journalist across Europe and providing them with a vehicle for their journal or magazine in line with our communication plan for each vehicle. Fleet Move Management: Coordinating the transport of our vehicles to and from the Media across Europe with the logistics firm including the administrative paperwork needed, especially with track testing. Database Management: Keeping the media database up-to-date, on all media coverage across Europe to assess brand communications over the last years. (Project Work)

Event Management: Porsche Super Cup, Oracle Event, Bentley Launch Event: Setup of the mobile Hospitality and Service provided to Engineers, Racing drivers and their guests. In Silverstone, Nurnberg ring, Budapest and Monza. Overseeing suppliers, the Band, Service and Fire department and any logistical requirement concerning beverages supplied to the 3 bars. (Project Work)

Communications: Preparing promotional presentation for Universities (ex. Leeds Metropolitan) in acquiring participants. Researching pricing on promotional materials for the event, hosting and managing the website and email traffic and assisting keynote speakers. Planning: Coordinating and supervising the AV equipment and installation for the conference venues and evening dinner at the Hilton Metropolitan London within a 15,000£ budget. Negotiating with suppliers, creating the operation plan, health and safety procedures, and ensuring a smooth transition from each presentation room to the next and splitting up 250 delegates for site visits thereafter. Creation of new networks: Using MPI events, by promoting the conference with students and suppliers, in order to acquire sponsors and delegates for the event. (Project Work)

Team Management: Managing a team of 10 individuals to cover all preoperational tasks prior and during the event. Supplier Management: Working closely with local suppliers in ordering signage, talking to recycling companies, plumbers and onsite security. Problem resolution. Furthermore executing final changes requested by the Chairman. (Project Work)

* Marketing Plan * Strategic Analysis * Planning Social Media Campaigns * Website creation and SEO optimisation * Project Work)

* Tasks: Operation Management and Controlling * Clients: BMW, Pringles * Projects: Pringles experiential Campaigns * BMW Festival the next 100 years: * http://bit.ly/1UnSZWd

Dissertation: Critical success Factors for Automotive Eco-Innovations and their barriers to Adoption (investigating BMW’s i3 and i8) Degree accredited by the Chartered Institute of Marketing (CIM)

Dissertation: What is the Key Role of the International Automobile Fair (IAA) in Frankfurt?

Study period Abroad in Madrid, experiencing a new culture and language.