kevin yu

vice president of marketing | chief marketing officer

About

I'm a super passionate marketing leader who always want to bring tangible impact from marketing investments, and thrive on building and leading great teams to develop the break through strategy and execute innovative, high-value programs. Always adapt changes very quickly and keep learning and trying on new stuffs. Specialties: - Business Strategy & Development - Business Operations - Branding, Digital / Social Marketing, Sponsorship - Solution / Product Marketing, Industry Marketing - B2B Demand Generation - Building & Leading Exceptional Teams - Communications & PR

Country

china

City

peking

Industry

computer software

Skill

integration, requirements analysis, project management, business analysis, enterprise software, presales, erp, 需求分析, 商业智能, 企业级软件, 业务分析, 项目管理, 云计算, 金融行业, 保险行业, 银行业, 证券行业, 电信行业, 人工智能, 机器学习, saas, 售前服务, 解决方案销售, 业务流程, 管理人员, digital marketing, lead generation, social media marketing, strategy, ppc, product marketing, marketing, online marketing, management, demand generation, online advertising, cloud computing, advertising

Experience

fsi csm and presales expert

sap

2007-6 - 2018-8 · 11 yrs 3 mos

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china telecom

2002-9 - 2007-6 · 4 yrs 10 mos

head of brand marketing, digital marketing and industry marketing | s and 4hana, iot

sap

2016-12 - Present · 9 yrs 10 mos

* Responsible for SAP Greater China Brand Marketing and Digital Marketing * In charge of SAP China industry marketing * support eight key industries sale GTM to achieve revenue target * Drive next generation business suite (ERP) * SAP S/4HANA marketing, and lead SAP IoT solution marketing

vice president of marketing | chief marketing officer

4paradigm

2020-3 - Present · 6 yrs 7 mos

head of marketing - sap china mu | head of business management office, sap greater china marketing

sap

2017-6 - Present · 9 yrs 4 mos

* Responsible for SAP China MU overall marketing * support China key industries sales GTM, orchestrating overall marketing strategic planning, budgeting and integrated campaigns (brand/digital/physical) * Responsible for business planning, budgeting, monthly review, performance management, Franchise4Success, financing for SAP Greater China Marketing * Drive next generation business suite (ERP) * SAP S/4HANA product marketing * Co-lead SAP Leonardo (IoT, Machine Learning, Big Data etc.) solution marketing, particular on IoT / Digital supply chain

marketing director, head of digital marketing and demand center

sap

2013-4 - 2014-4 · 1 yr 1 mo

Grow SAP brand / product / solution awareness through digital campaign, social media, content marketing Drive demand generation through online campaign, paid search, social selling, paid online media Manage tele marketing team - inbound & outbound

digital marketing director

sap

2012-5 - 2013-4 · 1 yr

Fully responsible for SAP digital marketing strategy to create awareness and change perception, drive engagement and generate leads, including global advertisement campaign, social media strategy, 3rd party collaboration etc.

breadth developer marketing lead

microsoft

2011-7 - 2012-5 · 11 mos

Orchestrate breadth developer marketing strategy for Windows Phone and Windows 8 GTM plan, especially around building and engaging developer ecosystem. Lead digital marketing and offline camp efforts.

senior online marketing lead

microsoft

2009-11 - 2011-7 · 1 yr 9 mos

Lead online digital marketing in technical audience in Microsoft, more focus on developer audience.

community marketing manager

microsoft

2008-9 - 2009-12 · 1 yr 4 mos

Lead developer community engagement in Microsoft China and drive breadth web compete initiative.

program manager

fesco (first executive search company)

2005-8 - 2008-8 · 3 yrs 1 mo

Working onsite Developer & Platform Evangelism team in Microsoft China.

marketing director, brand experience and digital marketing

sap

2014-4 - 2016-12 · 2 yrs 9 mos

* Grow SAP brand connection and experience with customers, lift SAP brand value * Change perception and create awareness of SAP corporate strategy, transformational agenda, new solutions through digital marketing, social marketing * Drive purchase consideration, especially inbound business, through paid search, online campaign etc. * Maximize global sponsorship (NBA, F1 etc.) impact to elevate SAP brand and create awareness of technology showcase