kevin ward

Worked with digital analytics, optimizations, and vendor invoicing for Regent University, Lackland Self Storage, and Operation Blessing International Lead role in putting together weekly performance reports for Tocquigny's digital media clients

Worked on the MINI Cooper account Played an active role in MINI's media planning process - communicated with sales reps, wrote POVs and developed RFPs for specific campaigns Assisted in preliminary research, competitive analysis, and prospective media planning for new business pitches

Formerly AT&T AdWorks

Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open advertising platform that uses publisher site level data to connect brands to active consumer intent. IntentRank, Yieldbot's machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured performance. By marrying first look access via header bidding and cookieless technology Yieldbot delivers premium consumer interactions. Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. For more information, please visit: http://www.yieldbot.com.

Activities and Societies: Texas Advertising Group (TAG), Kappa Sigma