Kevin A.

I oversee the strategy, design, and execution of comprehensive email marketing campaigns for clients in legal, healthcare, and aesthetics, ranging from monthly newsletters to complex automated and drip campaigns. I lead weekly team meetings to review account status, address challenges, and highlight successes, ensuring all campaigns stay on track and billing remains consistent. I handle client sales discussions, recommend tailored packages, and guide the full onboarding process, including platform setup, template development, and expectation alignment. On a daily basis, I coach the team, optimize workflows in Airtable and Figma, assist with complex accounts, and ensure campaigns follow best practices. My goal is to deliver excellent client experiences, support team growth, and drive measurable results.

I develop and execute email marketing campaigns that enhance brand visibility, increase engagement, and deliver measurable outcomes. Managing programs for over 25 clients in legal, healthcare, and aesthetics, I use data to optimize content, segmentation, and scheduling. I ensure campaigns integrate smoothly with each client’s broader marketing strategy and identify opportunities for upsells and multi-touch initiatives that improve ROI. I also mentor junior team members and support leadership with process improvements, keeping the team efficient, effective, and aligned with client goals.

I built and led the agency’s branding division, guiding clients through the full lifecycle of brand development from strategic positioning to creative execution. I ran brand discovery sessions and strategic workshops to clarify core messaging and define what each brand should stand for. I turned those insights into clear campaign briefs and directed creative teams as they produced assets across digital, print, and environmental channels. I coordinated with internal teams and outside partners to keep every touchpoint aligned, and I created scalable brand guidelines that unified web, social, packaging, and sales materials under one cohesive identity.

I led marketing initiatives across digital, print, and in-store channels to boost engagement, brand consistency, and local visibility for a multi-location restaurant brand. I developed and executed seasonal campaigns spanning email, social media, print, and in-store promotions to drive both engagement and sales. I oversaw content creation and photoshoots, producing branded visuals for social, digital ads, and email campaigns. I designed and optimized email marketing strategies to improve open rates and conversions, and managed local SEO while creating marketing toolkits to support franchise locations and maintain a consistent brand experience.