Kevin Yarashefski

Contracts: Quality Meats Creative, Heritage Werks I specialize in helping growth-stage companies align their people, processes, and tools with their current or desired business stage to navigate periods of growth and ambiguity effectively. By conducting comprehensive audits of systems, workflows, and team dynamics, I uncover critical gaps and provide actionable solutions. My approach focuses on creating clarity through standardized processes, optimizing platforms for collaboration, and building performance management frameworks that align employees with the company’s trajectory. With expertise spanning human resources, project management, and operational leadership, I design practical, thoughtful solutions that reduce silos, enhance team functionality, and drive measurable outcomes. My empathetic, service-oriented leadership style prioritizes human connection while ensuring business priorities, workforce planning, and P&L alignment stay on track. Whether it’s implementing change management, introducing new functions or streamlining operations, I’m am focused on delivering unique strategies that help businesses thrive in dynamic environments.

Founded and currently oversee a youth mountain biking program for underserved communities, impacting 30+ riders through programming, coaching, outreach, marketing, and strategic partnerships. Successfully secured grant funding through meticulous and strategic grant writing efforts, supporting the organizational fiscal goals and ensuring sustainable growth.

Successfully drove an 88% increase in annual revenue (within 6 month period) while achieving this growth with a streamlined 32% increase in headcount providing runway for company to achieve rapid scale and efficiency. Implemented company-wide performance management process across team 50 employees to connect business performance to individual performance and further provide career paths for a small, growing company. Built systems and frameworks to support team scalability during period of extreme growth and change, fostering trust, open communication and providing calm, steadfast leadership throughout the transition.

Developed forecasting and scoping methodology for project intake including model, governance and compliance for team to manage large volume of competing priorities and projects, over 400 concurrent live projects. Executed full funnel marketing campaigns including integrated, experiential, performance, social, shopper, packaging and studio production, creating over 4,000 assets within 8 months. Led relationship development with product marketing, brand marketing, media partners and internal teams fostering an environment of positivity and success to empower and propel teams forward to achieve results. Built 1st operating system for project management team to successfully complete delivery of marketing and promotional programs for KitchenAid, Whirlpool, Maytag, Jennair and Amana brands, producing over 20,000 content assets within 1-year, a 75% increase from previous year. Built a Resource Management practice for in-house agency operations, connecting a cross functional team of 200+ stakeholders including brand managers, strategists, creatives, and production disciplines. Directed, coached and mentored a team of 27 project managers to successfully execute marketing campaigns through skills development, talent management, change management and learning and development activities increasing team engagement scores by 25% within 1-year. Upscaled the enterprise resource management platform (Workfront) to accommodate new in-house agency team capabilities and requirements through organizational change optimizations, increasing adoption by over 400%. Conducted transition from agency outsourcing model to internal in-house agency, generating over $19M in cost savings for Whirlpool within 1-year. Developed Risk Management practice including training and integration across a team of 250+ stakeholders establishing benchmark for risk tolerance and controls for managing, reducing risk from 50+ high impact issues to under 10 issues within 3 months of adoption.

Managed $20M of performance marketing campaigns for the US Army focusing on lead generation and modernization for technical architecture including migration from on-premise to cloud. Built a team of 15 project managers to execute +$25M of client work for US Army, Discover, and American Family Insurance. Built platform for planning, communication and collaboration (Workfront and Smartsheet) to support team of 100+ cross functional team members co-located across the US. Led talent acquisition team of 5 recruiters to support team growth 2 to 85, through workforce planning and talent management initiatives. Built new platform for change in organizational structure to matrix and product organization and implemented new enterprise resource management systems (Workfront) and workflow management software (JIRA/Confluence), enhancing real-time coordination, communication and planning for activities across all 200+ projects. Led merger and acquisition of technology consulting company to accomplish client objectives adding new technology capabilities for growing the US Army by $5m. Established new business operations function, supporting the rapid growth in IT, HR, Resource Management, Recruitment, Finance, Legal/Contracting, and Business Administration to build relationships, communication and collaboration. Developed +$15K philanthropic partnerships with community organizations to boost brand awareness in the community for company and associated clients, upskilling employees and increased engagement of newly developed teams.

Created Consumer Marketing practice, growing long standing relationships, building new team, new capabilities, new processes and tools for full funnel marketing team within VSA Partners that grew from $500k to $18M in 1-year. Strategic Operations partner to Executive leadership to advise, define and execute organizational goals, objectives, and processes to successfully achieve +50% margins on +$75K of revenue. Led all talent acquisition and resource management teams across 4 geographic offices (NY, Detroit, SF, CHI) supporting over 40 client relationships and 400+ employees. Built new Product Management capability; defining business case including roles and operational processes, cost benefit analysis that delivered proprietary data analytics products and services for clients like Kraft and McDonald's and an incremental revenue of $10M.

Critical Mass is a digital experience design agency. I helped manage the dynamic growth within the agency with a Fortune 500 Healthcare company.

Colossal Squid Industries was a boutique digital agency working with clients such as Alberto Culver and Kimberly Clark.