Kevin Macaw

I specialize in getting companies in the red to the profit I specialize in aiding the efficiency and efficacy of operations at the ground (store) level. From customer flow and experience, to CapEx/OpEx analysis, I will find the areas for improvement and provide a detailed action plan which I will support hands-on until satisfaction.

Open stores in Altamonte Springs and Jacksonville with potentially opening 7 additional locations in Florida. Recruit full staff and train the new hires on the business operation and sales along with company policies and expectations. Train management on Profit and Loss. Implement extensive customer service and marketing Involved in Chamber of Commerce and social media marketing for stores.

Brought on board to turn stores around and increase performance. Failing jewelry store that needed a seasoned person to turn it around. Trained and coached team members to improve their sales ability. Identified and controlled shortage of inventory. Explained the P&L and the benefits of making profit to the management staff. • Developed and implemented significant reductions through training and coaching, resulting in sales increases of 27%. • Saved the company $125,000 in inventory by implementing plans and training on loss prevention with results in very low shrink problems. • Motivated staff to work client profile books, thank you cards and many other customer service techniques that increased traffic by double.

Coordinated efforts to restore profitability and reputation of under-performing location. Oversaw all aspect of store operations including sales, customer service, merchandise trend styles, HIPPA laws, insurance, loss prevention, staffing and associate development. • Oversaw and managed a focus store on a 3 year down trend; increased production/profitability by 12.2% within two months. • Recruited and trained new staff to excel to their best. • Reformed a large shrinkage store to above standards. • Maximized patient traffic and creatively inspired new ones.

Oversaw a geographic district of 23 stores. Recruited and hired seasonal district associates. Provided coaching, development, and performance management to direct reports. Managed sales leaders and held sales associates accountable for coaching, development, and performance. Instilled a customer-focused culture throughout the district, resulting in increased customer retention and satisfaction. Oversaw accelerating business growth and effectively managed labor to ensure maximum productivity and profitability. Opened 23 new stores in three years and supervised 35+ stores and three District Managers. Managed 250+ employees in six states and assisted in setting all policies and procedures. Marshaled the new store to #1 ranking within the first year of operation. Obtained zero shrinkage two years in a row in spite of the economic downturn. Oversaw Seized Government Auctions in Miami, which has increased bottom line profits.

Reversed a -10% ranking, 13-store district to a +8% status in one year and repeated the success the following year. Awarded for the highest profitable district and margin in 2003. Relocated numerous times nationally to promote company excellence. Won 7 out of 9 sales competitions, resulting in company sponsored international vacations. Supervised over 100 sales professionals across multiple states (MN, NE, SD, IA) within 14 stores.

Responsible for daily operations/ hiring/ dismissal/ training/ scheduling/ supervision of six retail sales personnel. Duties include sales/ ordering/ inventory, price, labor, cost, quality controls. Also, bank deposits/ cash handling/ bookkeeping/ report generation/ merchandising. Safety/ security of premises. Daily customer interface