Kevin Hickey

Founded Online Stores, a leading Online Retailer and the grew sales to $58m funded by retained profits and a line of credit. For several years the growth rate exceeded 25% pa. Acquired and turned around numerous acquisitions including ConstructionGear.com and Northline Express. Establish brands for web sites and products. Recruited and directed internal software team to develop market leading e-commerce, ERP and WMS systems. Formulated company digital strategy to transition to cloud based system transitioning from Magento to BigCommerce and Azure. Utilized scrum approach to project management. Employed conversion rate optimization techniques to achieve industry leading results. I Managed Amazon marketplace and direct accounts and grew to $800,000 a month in revenue. Ran SEM digital marketing and supervised SEO, Google and Microsoft accounts, email marketing, connected TV, social media marketing, Amazon and Walmart advertising. Negotiated and maintained excellent relations with suppliers, software vendors, banks and investors. Held P and L responsibility and carried out detailed financial analysis of profitability of advertising, email & video marketing campaigns, products, suppliers and shipping methods. Adapted and reinvented business to adapt to changing market conditions, increasing competition and rapid cost inflation. Sold business in May 2023 after months of detailed negotiation.