Kevin Dalby

¥ Leverage integrated marketing platforms to lead client initiatives in brand strategy, consumer promotion, shopper marketing, insights, digital/social media, and e-commerce. ¥ Contribute to strategic planning and concept development to achieve client goals in revenue generation, share, household penetration growth, and impressions served. ¥ Lead the day-to-day operations and implementation of client programs and initiatives, ensuring flawless program execution. ¥ Manage all program elements, including budgets, timelines, contact reports, project implementation, and third-party vendor contracting. ¥ Perform post-mortem evaluations of client programs, quantifying ROI and providing recommendations, analysis, as well as optimization opportunities for future executions. ¥ Facilitate creative conceptualization, working with cross-functional teams to help turn client briefs into industry-leading creative with strong calls to action. Stay up on the latest online/digital trends and formats that may influence or intrigue the consumer.

• Managed content of daily and weekly publications, including nationally syndicated news articles. • Wrote SEO-friendly, creative headlines to grab readers’ attention, whether on the news stand or on social media. • Edited articles for publication in a daily newspaper, maintaining the publication’s standards of accuracy and clarity.

Supervised the daily responsibilities of a team of about 20 reporters and writers, including delegating assignments and organizing weekly team meetings. Coordinated the newspaper’s content from the idea-generation phase to the finished product by identifying story ideas, editing content for publication, and collaborating with designers.