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* Specific roles included:– * Develop & implement a R&D program to establish and prove the operating parameters of the Vortex Milling System. * Identify sales opportunities predominantly within, but not limited to, the food industry. * Identify & evaluate potential partners for strategic alliance and sub-suppliers for turnkey contracts. * Prepare and implement a marketing strategy for the introduction of this new technology to the food industry.

* Industry – Food (fresh, frozen & cooked meat, poultry, cheese and fish) * 2010 – 2015, Area Sales Manager with predominant focus on South Africa, Australia, New Zealand & India, but also to include central & eastern european and Asian countries identified as “emerging markets”. * Key functions of this role included:– * The provision of equipment & process training * Support & motivate the territory based sales teams to ensure the promotion of Marel HSS equipment. * Promote accurate reporting via the use of the appropriate CRM system to assist in budget forecasting & realisation. * Achieve sales targets & margins within budget. * Earlier roles included:– * 2010 – 2012, Key Account Manager UK & Ireland. * 2007 – 2010, Area Sales Manager UK & Ireland

* Industry – Food (Chocolate, Sugar Confectionery, Cereal, Snack, Biscuit & Bread) * Specific roles included:– * Develop the Spooner Vicars (SV) confectionery & snack markets initially in the UK & Europe.Further develop the SV portfolio of products through partnerships and R&D. * Develop a sales network in Northern & Eastern Europe. * Achieve sales targets and margins within budget.

* Industries - Food, Potable Water, Architectural Metalwork * Specific roles included:– * Build on existing and introduce new products to grow the company product portfolio. * Identify opportunities for sale of existing products into new markets. * Ensure accuracy and integrity of bid documents. * Produce marketing material. * Achieve sales targets and margins within budget.

Industry – Food (Chocolate, Sugar Confectionery, Cereal, Snack, Biscuit & Bread) Positions held included:– European Sales Manager, Technical Sales Engineer & Contract Controller