Ketty Tirrito

• Lead end-to-end content production and localisation workflows, ensuring high-quality delivery across global markets. • Streamline content operations by implementing scalable processes, governance frameworks, and best practices. • Manage agencies to deliver content efficiently while maintaining quality and brand consistency. • Leverage data and performance insights to optimize content effectiveness and drive continuous improvement. • Supporte the adoption of AI-powered tools and automation to enhance content creation, localisation, and operational efficiency.

• Led Strategy and Operations localisation team overseeing translation technology, vendors, and quality for software and customer-facing content. • Drove AI and automation initiatives, cutting costs by 50% and increasing speed by 30%. • Maintained comprehensive language resources, guaranteeing consistency and quality. • Established localisation content quality KPIs and implemented terminology governance, improving consistency and reducing errors by 30%. • Introduced AI tools (MT engines, glossaries, auto-scoring) to optimise content performance and linguistic output across 28+ languages. • Programme managed localisation onboarding for 3 acquired companies, aligning multilingual content with company processes and brand standards. • Managed and forecasted budget efficiently.

• Recruited, trained, and managed new team members, creating onboarding and training material. • Designed scalable localisation workflows for Education, Legal, and UX design teams, creating documentation and training. • Defined and documented ways of working with multiple new vendors. • Defined and implemented localisation technology strategy by researching and testing various Translation Management Systems (TMS) and Terminology Management tools. • Established metrics for localisation performance data analysis and measured results.

• Managed end-to-end localisation efforts for Zendesk software, mobile, and SDK applications. • Collaborated cross-functionally with engineers, product managers, designers, and content strategists to ensure optimal internationalisation quality standards. • Conducted localised UX content reviews and feedback sessions, improving localised content usability and alignment with brand tone.

• Built the Global Localisation Department from scratch for Jaguar Land Rover’s digital and printed marketing assets in 20+ markets. • Designed and implemented localisation and transcreation workflows and processes, optimising efficiency, quality, and overall strategy through performance analysis. • Built strategic partnerships with the JLR team and internal linguists globally, ensuring content alignment with brand voice in diverse markets. • Organised and delivered in-country localisation workshops, training JLR linguists on CAT tools and processes. • Selected and managed Language Service Providers. • Forecasted and managed annual localisation budget.

• Managed multilingual content and multimedia production projects, including voiceovers, subtitling, and copy adaptation. • Developed and maintained strong client relationships to ensure satisfaction and encourage ongoing business. • Leveraged CAT Tools and CRM systems for efficient project execution and adherence to ISO quality assurance procedures.

Delivered translation projects from English and Spanish into Italian, facilitated in-person meetings, and provided 1:1 language training.