Ketan Bansal

Leading the product strategy for AI-driven decisioning and personalization. Responsible for defining the roadmap that aligns technical AI capabilities (Agentic AI, GenAI) with business outcomes across digital and contact center channels. Key Impacts: ● Revenue Growth: Spearheaded an intelligent routing solution using real-time propensity scoring, delivering a 6x lift in sales conversion by optimizing customer-agent matching. ● GenAI Innovation: Directed the AI logic for competitive intelligence using Generative AI and prompt engineering, driving a 26.3% lift in new customer acquisition. ● Product Scale: Designed and delivered the "AI Plan Recommender" engine, establishing executive reporting loops to drive adoption and generating $12M in first-year revenue. ● Cost Optimization: Conceptualized the MEMO framework to monitor model drift and retire legacy assets, reducing platform complexity and delivering ~$4M in annualized savings. ● Retention Strategy: Designed the "Customer Quality Experience Score" (QES) to trigger proactive retention interventions, protecting $7M in revenue. ● Strategic Architecture: Prototyped "Data Agent" frameworks to resolve foundational silos, creating the blueprint for the enterprise Agentic AI strategy.

Served as the technical bridge between business goals and system implementation for large-scale digital transformation programs. ● Digital Architecture: Managed solution architecture for Digital Dashboards and System of Insights (SOI) to optimize offer presentation and customer journeys. ● AI Innovation: Developed internal Proofs-of-Concept using NLP text classification to automate support ticket categorization and improve operational efficiency. ● System Integration: Led complex architecture integration for trade-in flows, resolving dependencies across logistics, billing, and credit systems.

Owned P&L responsibilities for a $450M+ portfolio and led cross-functional teams to drive revenue through data-driven strategies. ● National Scale: Designed "S.C.O.R.E," a strategic CLVM framework deployed across a 400 Million customer base, standardizing retention and upsell logic. ● Predictive Modeling: Leveraged Time Series Analysis on 24 months of historical data to identify lifestyle segments, resulting in a 20% increase in campaign ROI. ● Market Leadership: Drove a 4% Revenue Market Share gain in a highly competitive market through hyper-local segmentation strategies. ● Operational Excellence: Recipient of the CEO Award for a billing process re-engineering initiative that arrested revenue leakage, saving $220k annually.