Ket Azevedo

Ket Azevedo

Family management @ Período Sabático

About

Legal Manager with more than 30 years in the market, specializes in Labor Law, Civil Litigation, Contracts and Compliance. Worked for national and global companies and law firms such as VR, Banco Carrefour, Banco Itau, among others. Experience in structuring, turnaround and scale-up of businesses, leading the construction of strategic plans for the legal area, structuring and managing P&L, defining processes and policies, setting targets, hiring and managing offices, crisis management, and all legal support for Boards and strategic leadership. With an focus for innovation and Data Driven, works on the digital transformation of the legal area, structuring systems, journeys and rapid Insights for strategic decision-making, as well as participating in committees on the subject to impact organizations as a whole. 360º overview of the legal world, leading projects for Labor Law, Contracts, Litigation, Business, etc. Experienced in market analysis and new regulations, leads risk assessments for businesses, whether in M&A processes, integrations, risks to the brand or to people. In her last position, was Legal Manager at VR, responsible for managing more than 3,000 cases on the legal fronts of litigation, contracts and new business, as well as creating the ethics and compliance structure from scratch. A lawyer who graduated from the Faculdade de Direito de São Bernardo do Campo, with specializations in Material and Procedural Labour Law (FMU) and HR Management (FIA). Results-oriented, supports companies in building high-performance teams and brands. Core Skills: + Legal Strategic Planning + P&L and Strategic Project Management + 360º Legal Management + Labor Law + Contract Management + Civil Litigation + Crisis Management + Legal Digital Transformation + Legal Firms + People Leadership

Country

Brazil

City

Greater São Paulo Area

Industry

Law Practice

Skill

Planejamento estratégico, Aconselhamento jurídico, Direito do trabalho, Gestão de riscos corporativos, Gestão de contratos, Assistência jurídica, Conformidade regulatória global, Negociação de contratos, Gestão de inovação, Relações entre empresa e funcionários, Redação jurídica, Estratégia de marketing, Resiliência, Gestão de equipes, Motivação de equipes, Liderança, Processos judiciais, Documentos jurídicos, Audiências, Comunicação

Experience

Período Sabático

Family management

Período Sabático

LinkedIn
2023-7 - 2025-8 · 2 yrs 2 mos

Greater São Paulo Area

Career break to restructure and strengthen the family: + Crisis Management + Death + Supporting the family business + Managing day-to-day family life

VR Benefícios Multi

Legal Manager

VR Benefícios Multi

LinkedIn
2021-5 - 2023-7 · 2 yrs 3 mos

São Paulo, Brazil

Responsible for the company's legal management, led the construction of the legal strategic planning, budget and provisions, and the strategy for the Labor, Contracts, Litigation, Civil Advisory, Criminal and Administrative portfolios, with more than 3,000 cases under his management. Highlights include the project to review/renegotiate all contracts, generating savings of ˜20% in the budget, leading the legislative readjustment project (with an impact on all the company's strategic areas), creating the ethics and compliance channel from scratch (whistleblowing channel); as well as opening up new business through the launch of the company's digital portfolio. Key activities: + Legal strategic planning + Structuring the P&L and financial provisions for processes + Participation in the M&A process for new businesses such as Ponto Mais, Globall and Audaz + Participation in strategic discussions for new products, new businesses, etc + Digitalization strategy in the area, mainly by automating contracts + Management of the area's main strategic projects + Creation, from scratch, of the company's ethics and compliance channel + Hiring and managing legal firms + Definition of targets VS performance management, acting on deviations + Strategic legal support + Support in training and communication on legal issues + Presenting results to executive leadership + Leadership of 7 people

Banco Carrefour

Senior Legal Coordinator | Labor and Civil Law

Banco Carrefour

LinkedIn
2016-8 - 2021-5 · 4 yrs 10 mos

Greater São Paulo Area

Responsible for managing the Bank's Labor and Civil Law portfolios, defining plans, budgets and models for internal legal action, as well as with partner firms; managing ˜3,000 cases, in addition to supporting the entire company in risk assessments, crises and legal support. Highlights include her participation in the bank's Digital Transformation group, accelerating journeys, products and operating models across the company, as well as her leadership in the process of diversifying the bank's business (moving away from being a monoproduct). Key activities: + Defining the strategy for legal action with the labor and civil portfolios + Managing the P&L, prioritizing projects and investments + Hiring and managing legal firms, setting targets VS managing their performance + Acting directly in special cases, analyzing risks and defining defense strategies + Structuring and managing performance indicators + Interfacing with the bank's strategic areas, especially HR + Looking at all models of communication with employees on legal issues + Audit management of the offices, mapping risks and opportunities + Legal support for the bank's strategic heads + Leadership of 4 people

FAS Advogados in cooperation with CMS

Senior Lawyer | Labor and Civil Law

FAS Advogados in cooperation with CMS

LinkedIn
2015-11 - 2016-4 · 6 mos

São Paulo, Brasil

Lawyer working in Labor and Civil Law, led projects for different clients in the market, analyzing legal projects, incoming processes and providing strategic support to each of them. Key activities: + Strategic legal planning for each account she handled + Market analysis, trends and new regulations + Assessment of legal risks and opportunities for each client + Conducting negotiations with trade unions + Conflict mediation between clients, partners and employees + Constant relationship with the clients in the portfolio + Managing the performance of each portfolio

Bosisio, Macedo Soares & Advogados

Lawyer | Labor Law

Bosisio, Macedo Soares & Advogados

LinkedIn
2014-3 - 2015-4 · 1 yr 2 mos

São Paulo, Brasil

Leadership of the Labor Law portfolios with Retail Banks, Telecom, etc.; led from the analysis of processes, risks and opportunities in each client, to the management of the contract and relationship with each client. Key activities: + Legal strategic planning + Account management with Banco Itau, Santander, GVT etc + Control of incoming processes VS risks and opportunities + Conducting union negotiations, defenses, relations with the courts + Managing the performance of each portfolio + Presenting results to senior management and clients

Itaú Unibanco

Legal Manager | Labor Law

Itaú Unibanco

LinkedIn
1998-1 - 2013-8 · 15 yrs 8 mos

São Paulo, Brazil

Responsible for restructuring the labor portfolio's legal performance model, defining not only the planning, budget, provisions and defense strategies, but also the entire performance model with partner firms; assessing risks to the business, the brand, integration processes, among other fronts. Highlights include her participation in FEBRABAN's labor commission, the implementation of the “Knowing the Business”, “Modeling Actions” and “Closing Cases” projects; the leadership of case reduction projects and judicial settlement campaigns before Regional Labor Courts and the Superior Labor Court, among others. Key activities: + Legal strategic planning + End-to-end management of the labor portfolio, with over 15,000 cases + Hiring and managing the main law firms in Brazil + Definition of targets VS management of office performance, generating -20% in liabilities + Assessment of labor risks, for the brand and the business + Mapping of labor processes and working hours within the bank, correcting possible deviations + Audit management of labor processes carried out in M&As and business integrations + Looking at the digitalization of the area VS new opportunities on a daily basis + Presenting results to executive leadership + Leading 25 people

Itaú Unibanco

Legal Coordinator | Labor Law, Special Cases

Itaú Unibanco

LinkedIn
1993-10 - 1997-12 · 4 yrs 3 mos

São Paulo, Brazil

Working with special labor cases, such as those involving just cause, high values and major risks for the business, such as the merger with BankBoston. Leadership of 10 people.

Itaú Unibanco

Senior Lawyer | Special Cases

Itaú Unibanco

LinkedIn
1990-8 - 1993-9 · 3 yrs 2 mos

São Paulo, Brazil

Itaú Unibanco

Legal Intern

Itaú Unibanco

LinkedIn
1989-7 - 1990-8 · 1 yr 2 mos

São Paulo, Brazil

Education

FIA Business School

FIA Business School

LinkedIn

Gestão de RH

2009 - 2010 · 1 yr
Centro Universitário FMU | FIAM-FAAM

Centro Universitário FMU | FIAM-FAAM

LinkedIn

Direito do Trabalho

1995 - 1995
Faculdade de Direito de São Bernardo do Campo

Faculdade de Direito de São Bernardo do Campo

LinkedIn

Direito

1990 - 1994 · 4 yrs

Ket Azevedo's Contact Information

Email

******@***.com

Phone

(**) *** ****

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