Keshav Shinde

I am the Founder & CEO of Inditronics Media, an AI technology-led audience measurement company helping broadcasters, OTT platforms, CTV ecosystems, advertising agencies, advertisers, and industry bodies understand one critical question: who is watching what, where, how, and with what advertising impact? Inditronics builds AI + IoT measurement systems for linear TV, connected TV, OTT, YouTube, digital video, advertising monitoring, and cross-platform audience analytics. Our technology stack includes proprietary people meters, audio fingerprinting, image/object recognition, router-based household usage measurement, AI-driven analytics, cloud reporting dashboards, and privacy-first panel operations. In India, Inditronics has deployed 20,000+ people meters for BARC India and supported technical panel management for roughly 55,000 households. Internationally, we are the official TV ratings provider in Armenia and are expanding across multiple global markets. We help media markets move from fragmented, platform-reported data to trusted, independent, auditable, cross-screen measurement. Areas I am interested in discussing: TV & CTV audience measurement OTT and YouTube measurement Advertising effectiveness and ad monitoring Cross-platform reach and frequency Router metering and device-level measurement Hybrid currency: panel + census + AI analytics Measurement partnerships with broadcasters, platforms, agencies, JICs, regulators, and research companies If you are a broadcaster, OTT/CTV platform, advertising agency, advertiser, media regulator, JIC, or market research partner looking to build next-generation audience measurement, I would be happy to connect.