Kerstien Robinson

As a Sales Manager at Altria, I’m responsible for driving innovative sales growth and leading initiatives that support both Retailer and ATCs21+ needs. I’ve developed and implemented automation solutions to streamline processes and enhance Internal efficiency. My leadership in strategic projects and collaboration with cross functional teams has contributed to consistently meeting market challenges and exceeding performance targets. In addition to my primary responsibilities: I’ve taken on managing a local chain account. This is further enhancing my ability to deliver tailored solutions and build strong client relationships. I work closely with Account Managers, surfacing opportunities, and ensuring that we deliver solutions aligned with Altria’s business objectives; positioning the market for continued success. I also contribute to shaping our future by aligning my efforts with the company’s cultural aspirations and the 2028 Enterprise Goals. Key Responsibilities and Achievements: • Led sales strategies that drive growth and market share expansion. • Developed and implemented automation solutions that improve Internal process efficiency and Retailer alignment. • Managed and contributed to cross functional projects that align with business goals and market demands. • Worked alongside Account Managers to foster strong relationships with Retailers and ensure alignment with company objectives. • Provided data analysis reports to the market, driving informed decision-making and enhancing execution. • Contributed to Altria’s cultural aspirations and 2028 Enterprise Goals.

As CHRO at Clean Scene Inc., I played a pivotal role in shaping HR strategy and organizational culture, while supporting the company’s growth. I collaborated with the executive team, team leads, and laborers, wearing many hats to ensure that HR processes and initiatives aligned with the company’s dynamic needs. My contributions helped drive Clean Scene’s growth, stability, and innovation in a fast-paced, ever evolving environment. • Strategic HR Leadership & Collaboration: Worked closely with executive leadership to align HR strategies with business objectives, ensuring that Clean Scene’s human capital contributed to both short term successes and long term goals. • Talent Acquisition & Retention: Developed & maintained scalable strategies for recruiting and retaining top talent. Created a work environment that fostered collaboration, and a strong sense of community across all levels of the organization. • Organizational Development & Change Management: Led organizational development efforts to streamline workflows, improve team collaboration, and maintain stability through periods of rapid growth and change. Facilitated communication and alignment between executives, team leads, and laborers to ensure a unified approach to the business. • Employee Engagement & Performance Management: Implemented employee engagement initiatives that promoted a high-performance culture, while ensuring that all employees - from leadership to labor - felt valued and motivated to contribute to the company’s mission. • Policy Development & Compliance: Constructed Clean Scene’s employee handbook. This established clear guidelines for company policies, and created consistent, legally compliant framework as the company scaled. In this multifaceted role, I was able to contribute to Clean Scene’s success not only by providing strategic HR leadership, but also by helping create the foundation for a scalable, innovative company culture that was both stable and adaptable.

Responsible for overseeing all daily store operations including product management, data and merchandising. Consulted, advised and engaged with reps to improve the performance of the business. Efficiently trained and led associates with team building exercises on product knowledge, sales promos, new brands, and upselling strategies. Greatly increased sales for the store - across all categories - by implementing a variety of sales tactics. I first learned that Houlton was in need of a new manager in Nicaragua, while visiting for one of Perdomo Cigar's Farm to Factory Tours. The trip was sponsored by the Cigaret Shopper, and instilled a passion for cigars I didn't know I had. When I got back, I requested a transfer to Houlton from their Bangor location. I grew up in Houlton, love life in the county, and jumped at the chance to be closer to family and friends. It was difficult leaving the Bangor location, but there was so much potential for growth at the Houlton store.. and it had a walk in humidor. ;)

Responsible for overseeing all daily store operations including product management, data and merchandising. Consulted, advised and engaged with reps to improve the performance of the business. Efficiently trained and led associates with team building exercises on product knowledge, sales promos, new brands, and upselling strategies. Greatly increased sales for the store - across all categories - by implementing a variety of sales tactics.

Ensured that all customers received excellent service through direct salesmanship, and prompt and courteous service. Assisted customers with questions, needs and purchases. Stocked shelves, verified inventory counts, merchandising, and helped maintain a clean, organized and tidy store. I was given the opportunity to shadow the manager during my last month at the store, before being approached to manage their Bangor location.