Kerrie Finlay-Bonner

Kerrie Finlay-Bonner

Senior Director EMEA Strategy: Fashion & Lifestyle, Food, Beauty & Care @ NBCUniversal

About

Commercial Director and Senior business leader with a record of delivering profitable results in a Global brand environment. I create solid strategies to achieve business goals and constantly identify opportunities to connect brands with the consumer. I champion the application of Commercial and Sales experience to Digital First and Omni Channel opportunities. An agile thinker, I inspire successful and diverse teams to achieve business and personal goals. I’m extremely passionate about Leadership & inspiring the next generation who will take the baton. Recognised for delivering results through positive influencing and networking, I motivate high performing teams through an energetic and fun approach. Key Expertise & Achievements • Digital First – Delivered 40% of EMEA Digital Revenues in 2020, by leading, creating & executing a holistic Omni channel Marketplace strategy. • Commercial – delivered an incremental $120m Net Revenue, achieved by building and implementing Category Strategic Review plans. • Market Segmentation - Increased Kids profitability 5pts through a diversified product assortment. • Strategy / Market Share - Achieved number one market share position for Nike Kids. • Influencer Marketing - Implemented a UK specific Nike Kids Ambassador program.

Country

-

City

United Kingdom

Industry

Entertainment

Skill

BetterUp: The Human Transformation Platform, Sales, Digital Strategy, Team Leadership, Account Management, Footwear, Business Strategy, Sales Management, Marketing Strategy, Brand Management, Apparel, Data Analysis, Sportswear, Merchandising, Financial Forecasting, Strategic Planning, Sales Process, FMCG, Segmentation, Wholesale

Experience

NBCUniversal

Senior Director EMEA Strategy: Fashion & Lifestyle, Food, Beauty & Care

NBCUniversal

LinkedIn
2024-11 - Present · 1 yr 11 mos

London Area, United Kingdom

NBCUniversal

Senior Director EMEA Strategy (Fashion & Lifestyle)

NBCUniversal

LinkedIn
2023-11 - 2024-11 · 1 yr 1 mo

London, England, United Kingdom

Introducing a new era for EMEA Fashion & Living; evolving our strategy to one of Consumer centricity, leveraging our powerful IP’s, building Strategic Partnerships and maximising Regional Category opportunities. Above all, driving sustainable growth.

PVH Corp.

Sales Director Calvin Klein & Tommy Hilfiger; Women's Wear, Women's Jeans & Kids -

PVH Corp.

LinkedIn
2022-2 - 2023-11 · 1 yr 10 mos

London, England, United Kingdom

Created a 5year Omnichannel category vision for the UK & Ireland Integrated Marketplace, based on consumer mindsets and where / how she shops. Built a network with the Central Product teams and European country commercial partners to drive product efficiencies, whilst meeting consumer trends and product needs. Drove cross functional working partnerships, to streamline processes and improve decision making. Mentored and developed a high performing sales team who continue to teach me every day.

Beauty, FMCG, Sports, Apparel & Footwear markets

Commercial Director, Director Of Sales Marketing, Account Director

Beauty, FMCG, Sports, Apparel & Footwear markets

2021-4 - 2022-2 · 11 mos

London, England, United Kingdom

Seeking a dynamic career move; a role which would deliver results and incorporate the following: Digital commerce Strategy and execution Team Building / management Wholesale and retail management Learning and development to support future career progression

Nike

Sales Director - Nike Kids UK&IRE

Nike

LinkedIn
2019-2 - 2021-3 · 2 yrs 2 mos

London, United Kingdom

Owner of the 2nd largest category in the Nike UK & IRE portfolio, >20% of total revenues, the largest EMEA Territory. Created an Omni channel led Nike Kids Marketplace vision, to maintain Nike's number 1 market share lead and achieve the number 1 E Commerce Territory in EMEA. Acted as the London conduit between Global & EMEA teams to drive action & influence future Digital strategies through local insights. Created, motivated & mentored a highly successful sales team.

Nike

Sales Director - Nike Women's UK&IRE

Nike

LinkedIn
2014-9 - 2019-1 · 4 yrs 5 mos

London, United Kingdom

Set in place UKIRE Strategy and delivered results by increasing Women's Share of business. Gained significant efficiencies and managed complexities of merging three businesses into one category. Improved mutual profitability for Nike and partners through diversified assortment and distribution channels. Collaborated with the Brand team to drive engagement, revenues and profit through benchmark account plans and distribution strategies aligned to the consumer. Demonstrated true leadership of a successful Sales organisation, by coaching and motivating the Sales Team to deliver results.

Nike

EMEA Sales Director - Foot Locker

Nike

LinkedIn
2012-8 - 2014-8 · 2 yrs 1 mo

Hilversum

Built an Apparel strategy to grow revenue faster than Footwear, resulting in market share doubling in year one and doubled revenues in year two. Collaborated with Global teams to harness Global product efficiencies and deliver net revenue goals. Grew mutual profit through diversified product mix & distribution strategies. Recruited, led & coached a benchmark Sales Team

Nike

Intersport UK & Ireland Sales Manager / Account Manager

Nike

LinkedIn
2009-3 - 2012-9 · 3 yrs 7 mos

Manchester, UK

Developed the UK & Ireland marketplace strategy, aligned with European stakeholders and their vision. Responsible for Account group P&L, in line with country and European budgets. Built, led and mentored a high performing Sales Team

Nike

Key Account Executive, Strategic Account Executive, JJB Sports

Nike

LinkedIn
2003-6 - 2009-3 · 5 yrs 10 mos

Ireland, Manchester

Managing the Seasonal strategy and selling Product lines to accounts across Ireland and JJB Sports.

Mars

Product Line Manager

Mars

LinkedIn
2001-12 - 2003-5 · 1 yr 6 mos

Dublin, County Dublin, Ireland

Responsible for Seasonal Line planning including Product adoption, Launch plans, Seasonal promotions and overall category P&L & Marketing budgets.

Mars

Territory Account Manager, MARS Inc.

Mars

LinkedIn
1999-9 - 2001-12 · 2 yrs 4 mos

Dublin, County Dublin, Ireland

Managing prominent Grocery Trade Territory. Delivering weekly, monthly and annual Sales targets, in line with Sales Strategy. Ownership & accountability for Brands instore presentation, aswell as hosting Global visits.

Education

Technological University Dublin

Technological University Dublin

LinkedIn

International Marketing and French

1998-9 - 1999-5 · 9 mos

Diploma course covering all B2B, Marketing strategy, Finance and Business planning subjects, combined with a French Business language module.

University College Dublin

University College Dublin

LinkedIn

French & Linguistics

1994 - 1998 · 4 yrs

Arts degree with Erasmus program completed in Year 3.

Université de Caen Normandie

Université de Caen Normandie

LinkedIn

French Language and Linguistics

1996-9 - 1997-5 · 9 mos

Erasmus program focussing on French language including Linguistics, Literature and History

Kerrie Finlay-Bonner's Contact Information

Email

******@***.com

Phone

(**) *** ****

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