Kerrie Finlay-Bonner
Senior Director EMEA Strategy: Fashion & Lifestyle, Food, Beauty & Care @ NBCUniversal
About
Commercial Director and Senior business leader with a record of delivering profitable results in a Global brand environment. I create solid strategies to achieve business goals and constantly identify opportunities to connect brands with the consumer. I champion the application of Commercial and Sales experience to Digital First and Omni Channel opportunities. An agile thinker, I inspire successful and diverse teams to achieve business and personal goals. I’m extremely passionate about Leadership & inspiring the next generation who will take the baton. Recognised for delivering results through positive influencing and networking, I motivate high performing teams through an energetic and fun approach. Key Expertise & Achievements • Digital First – Delivered 40% of EMEA Digital Revenues in 2020, by leading, creating & executing a holistic Omni channel Marketplace strategy. • Commercial – delivered an incremental $120m Net Revenue, achieved by building and implementing Category Strategic Review plans. • Market Segmentation - Increased Kids profitability 5pts through a diversified product assortment. • Strategy / Market Share - Achieved number one market share position for Nike Kids. • Influencer Marketing - Implemented a UK specific Nike Kids Ambassador program.
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United Kingdom
Entertainment
BetterUp: The Human Transformation Platform, Sales, Digital Strategy, Team Leadership, Account Management, Footwear, Business Strategy, Sales Management, Marketing Strategy, Brand Management, Apparel, Data Analysis, Sportswear, Merchandising, Financial Forecasting, Strategic Planning, Sales Process, FMCG, Segmentation, Wholesale
Experience

Senior Director EMEA Strategy (Fashion & Lifestyle)
London, England, United Kingdom
Introducing a new era for EMEA Fashion & Living; evolving our strategy to one of Consumer centricity, leveraging our powerful IP’s, building Strategic Partnerships and maximising Regional Category opportunities. Above all, driving sustainable growth.

Sales Director Calvin Klein & Tommy Hilfiger; Women's Wear, Women's Jeans & Kids -
London, England, United Kingdom
Created a 5year Omnichannel category vision for the UK & Ireland Integrated Marketplace, based on consumer mindsets and where / how she shops. Built a network with the Central Product teams and European country commercial partners to drive product efficiencies, whilst meeting consumer trends and product needs. Drove cross functional working partnerships, to streamline processes and improve decision making. Mentored and developed a high performing sales team who continue to teach me every day.

Commercial Director, Director Of Sales Marketing, Account Director
Beauty, FMCG, Sports, Apparel & Footwear markets
London, England, United Kingdom
Seeking a dynamic career move; a role which would deliver results and incorporate the following: Digital commerce Strategy and execution Team Building / management Wholesale and retail management Learning and development to support future career progression

Sales Director - Nike Kids UK&IRE
London, United Kingdom
Owner of the 2nd largest category in the Nike UK & IRE portfolio, >20% of total revenues, the largest EMEA Territory. Created an Omni channel led Nike Kids Marketplace vision, to maintain Nike's number 1 market share lead and achieve the number 1 E Commerce Territory in EMEA. Acted as the London conduit between Global & EMEA teams to drive action & influence future Digital strategies through local insights. Created, motivated & mentored a highly successful sales team.

Sales Director - Nike Women's UK&IRE
London, United Kingdom
Set in place UKIRE Strategy and delivered results by increasing Women's Share of business. Gained significant efficiencies and managed complexities of merging three businesses into one category. Improved mutual profitability for Nike and partners through diversified assortment and distribution channels. Collaborated with the Brand team to drive engagement, revenues and profit through benchmark account plans and distribution strategies aligned to the consumer. Demonstrated true leadership of a successful Sales organisation, by coaching and motivating the Sales Team to deliver results.

EMEA Sales Director - Foot Locker
Hilversum
Built an Apparel strategy to grow revenue faster than Footwear, resulting in market share doubling in year one and doubled revenues in year two. Collaborated with Global teams to harness Global product efficiencies and deliver net revenue goals. Grew mutual profit through diversified product mix & distribution strategies. Recruited, led & coached a benchmark Sales Team

Intersport UK & Ireland Sales Manager / Account Manager
Manchester, UK
Developed the UK & Ireland marketplace strategy, aligned with European stakeholders and their vision. Responsible for Account group P&L, in line with country and European budgets. Built, led and mentored a high performing Sales Team

Territory Account Manager, MARS Inc.
Dublin, County Dublin, Ireland
Managing prominent Grocery Trade Territory. Delivering weekly, monthly and annual Sales targets, in line with Sales Strategy. Ownership & accountability for Brands instore presentation, aswell as hosting Global visits.
Education
Kerrie Finlay-Bonner's Contact Information
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