Kerri Kauffman

Oversee the development of all marketing and ecommerce strategies designed to maximize revenue generation and drive profitable business growth for leading DTC electric bike brand.

Responsible for the creation and execution of all marketing strategies supporting the world's original manufacturer of premium golf grips, targeting a global audience with multiple distribution channels including OEM, retail and e-commerce. Successfully launched new e-commerce business unit. Conduct quantitative and qualitative market research to refine brand positioning, determine product launch strategies, and identify relevant audience targets. Leverage an assortment of digital marketing tools, including SEM/PPC, e-mail, content and social media marketing to achieve consistent annual website traffic increases of 45%-60%.

Direct and manage all facets of company’s brand and marketing strategies designed to drive renewed brand awareness, increase market share and maximize revenue growth. Lead internal staff and outside marketing agencies to launch compelling online and offline campaigns using an evolving mix of advertising tools including TV, radio, print, search/PPC, mobile and retargeting. Executed multi-layered social and content marketing programs resulting in 10X audience growth and engagement increases across all corporate social channels (Facebook, Twitter, Instagram, YouTube). Define measurement requirements and actively monitor analytics to optimize marketing spending, strengthen program performance and improve executive-level reporting. Produce and distribute regionally-specific collateral materials, retail merchandising and marketing assets to worldwide network of distributors, retailers and golf professionals.

Responsible for all marketing communication functions in support of company's numerous business units, including: agency management, offline and online advertising, social media marketing, website development and management, channel marketing and retail support, public relations, sponsorship management, promotion and sweepstakes planning, media planning and buying, market research, and product sampling.

Directly managed license agreements with multiple sports properties, players associations and athlete spokesmen. Responsibilities included: contract negotiations, preparing and delivering business presentations, license compliance, market analysis, planning and executing cooperative marketing and distribution programs with key business partners.

Brand manager responsible for $60MM baseball trading card business. Led cross-functional team on the launch of 100+ products, presented business plans, worked with internal partners and retail buyers on sales programs to maximize sell-in and sell-through performance, developed collateral materials, wrote product specifications and packaging copy, launched new products, analyzed sales data, market research and industry trends to accurately forecast production volumes.