Keron Tooles

• Advise organizations on growth system design, combining strategy, performance measurement, and execution frameworks to drive scalable results. • Lead early-stage problem definition and go-to-market planning, clarifying channel roles, success metrics, and operating guardrails before execution begins. • Design full-funnel growth systems spanning brand, demand, and conversion, enabling repeatable testing and confident investment decisions. • Build performance architectures, reporting frameworks, and optimization workflows that surface insights and reduce reactive decision-making. • Partner with senior stakeholders to translate business goals into clear priorities, roadmaps, and execution plans. • Deliver executive-ready narratives that guide resource allocation, sequencing, and growth strategy.

• Partnered with executive leadership to align marketing strategy with revenue growth priorities, translating business objectives into structured performance frameworks, investment models, and execution roadmaps. • Architected an end-to-end go-to-market planning system — encompassing performance calendars, accountability frameworks, and budget prioritization models — that increased decision clarity and accelerated execution across integrated marketing functions. • Established cross-functional KPI frameworks and accountability structures that drove 90%+ stakeholder adoption, aligning strategy, measurement, and execution across marketing, sales, and operations. • Built executive dashboards that centralized real-time campaign and operational performance, eliminating ad hoc reporting and reclaiming 36 workdays of annual capacity.

• Led a 13-person cross-partner team, driving a 150% increase in conversions over 12 months and contributing directly to topline revenue growth across seven partner hotel properties. • Launched and scaled a regional growth marketing program across Washington, DC and Virginia, executing integrated campaigns across digital, on-property, and partnership channels to expand market penetration. • Developed local partnerships and cross-promotional programs that increased conversion rates by 20% and deepened brand presence across the region.

• Oversaw $30M+ in paid media investment, establishing experimentation, measurement, and governance frameworks across TikTok, Meta, YouTube, and other platforms. • Built standardized testing and reporting systems that improved conversion efficiency by 10–15% and reduced CPA by 10% YoY. • Partnered with creative, analytics, and account teams to align channel roles, creative strategy, and performance objectives. • Mentored and guided media buyers, improving QA accuracy and delivery speed by 25%. • Delivered executive-level performance reporting to support quarterly planning and optimization decisions.

• Drove record-breaking performance in the Busch Super Bowl campaign, achieving 12M+ video views, 3x engagement benchmarks, and the highest view rate in Anheuser-Busch history. • Built and scaled full-funnel campaigns across Meta, TikTok, Snapchat, and Pinterest, leading to a 20% increase in qualified traffic and 25% growth in engaged audiences. • Developed paid social strategies and media plans that resulted in 15–20% improvement in campaign ROAS and hit client KPI targets ahead of schedule. • Delivered performance reporting that influenced strategy adjustments and led to a consistent 10% MoM improvement in CTR and video completion rates. • Maintained stakeholder alignment through weekly updates and cross-functional collaboration, driving a 98% campaign launch success rate with minimal delays.

• Consistently ranked as the #1 Marketing Executive in the region, generating ~$90K+ in monthly sales revenue and exceeding lead generation quotas by 230% month-over-month through targeted direct marketing programs. • Drove qualified lead acquisition and conversion across direct marketing channels, building repeatable prospecting systems that sustained top performance across a 4+ year tenure. • Identified, cultivated, and secured partnership opportunities that expanded program reach, enhanced the guest experience, and strengthened overall marketing performance. • Collaborated with senior leadership on marketing oversight, customer experience improvements, and program execution, developing cross-functional skills in strategy, operations, and stakeholder communication that laid the foundation for progressive marketing leadership.

• Developed and executed high-impact paid media campaigns that expanded audience reach, leveraging insights from performance analytics to refine targeting, messaging, and budget allocation. • Optimized paid media strategy by refining audience targeting and bidding strategies, leading to a 35% reduction in Customer Acquisition Cost (CAC) and a 50% increase in Return on Ad Spend (ROAS), maximizing efficiency across Meta. • Implemented advanced measurement frameworks and attribution models to assess the effectiveness of paid media tactics and inform strategic decision-making. • Stayed ahead of industry trends by testing and integrating emerging paid media technologies and platforms, ensuring innovative and cost-efficient marketing strategies that drove business growth.

• Planned on-site promotions • Created innovative marketing and promotional strategies • Contacted an average of 20 contest winners daily • Developed written copy for on-air and online contesting • Managed on-site and on-air contesting

- Supported affiliate partnerships at Comcast, TimeWarner, Cox, and Verizon - Qualified prospects through cold calling - Developed and presented branding proposals to c-suites executives

• Constantly on the multi-million dollar seller list: Sales of $3,025,000 (+) • Averaged sales per hour: $1,500 • Averaged to add-on above a 2.1 units per transaction • Trained new hires

A multidisciplinary graduate program focused on building, scaling, and innovating technology-driven businesses within startups and established organizations. Coursework emphasized go-to-market strategy, product commercialization, innovation frameworks, venture creation, and applying entrepreneurial thinking to corporate growth, transformation, and digital strategy.

Undergraduate program focused on core business fundamentals including marketing strategy, consumer behavior, market research, and financial principles, with applied coursework in branding, advertising, and go-to-market execution.