keren solomon

Managing OpenTable's amazing research team! We do foundational, product, and product marketing-related research for both the consumer side and the restaurant side of OpenTable's business. We also work on forward-looking and strategic company initiatives, such as international market growth and the food Delivery ecosystem.

* Conduct research to help companies better understand their current and potential customers. * Projects include: * Mobile technologies, mobile payments, and mobile consumer behaviors. * Multi-method research about how to create world-class customer service and support. * Research design workshops and training. * User research and usability testing for multiple companies and products.

Head of Research: Started and successfully grew PicsArt's research team. This global team worked across all company verticals including Product, Marketing, Growth, International, Content, and Brand. Partnered directly with senior executives and business unit leaders to inform strategic decisions and roadmaps. Launched PicsArt’s first comprehensive user survey, spanning 10 countries in Europe, LATAM, APAC and SEA. Head of PicsArt's proprietary VIP and Influencer program: Streamlined acquisition, recruitment, and operational processes. Built a tight-knit global team. Doubled the program size in 6 months.

Qualitative and ethnographic research to inform Dropbox product roadmap and foundational knowledge. Areas of research included digital and offline photo management (consumers) and knowledge work (individuals and small businesses).

* Help product management and other teams understand what YouTube creators do, need and want. * Conducted research with enterprise partners who use Content ID, YouTube's proprietary system for digital rights management and monetization. Work led directly to increased user understanding, multiple design changes, enhanced product requirements for new system, and increased team buy-in. * Led exploratory research on creator motivations, behaviors and aspirations. * Conducted evaluative research / usability studies on multiple creator-facing features.

Hands-on research for clients in multiple industries, including consumer products, retail, e-commerce, technology, professional services, and hospitality. Sample projects include: Led more than 20 syndicated and sponsored quantitative and qualitative research studies for a job search and career resource company. These studies comprised 35% of the company's product line and revenues. Ethnographic research for a F500 insurance company. Insights were used to redesign the company's web-based sales application, and were subsequently used by the executive team in connection with a company-wide corporate strategy and customer segmentation initiative. User experience (competitive and heuristic reviews, concept tests, in-person and remote usability) projects for a TV shopping network, e-commerce companies, manufacturers and retailers. Customer satisfaction research project for packaging research firm.

Note: This company was founded by Paco Underhill, author of "Why We Buy: The Science of Shopping.") Managed shopper/retail consumer behavior, merchandising strategy, and store design projects in domestic, developed, and emerging markets for internationally known research firm. Insights were consistently used by clients to drive sales and improve store and product performance. Clients included global consumer products, technology, and retail brands. Responsible for people and project management, fieldwork design and execution, data analysis, reporting, presentations, and client management.

Planned and moderated large-scale and complex field studies, in-depth and expert interviews, and focus groups to inform product design and idea generation. Led domestic and international research projects for clients in multiple industries, including consumer products, retail, software, and e-commerce. Managed project budgets and timelines, and delivered all projects at or above expected profit margin. Developed new business proposals and successfully pitched prospective clients with sales team.