Keren Kesia Rogel

Klaviyo Email Marketing Specialist @ Western Rise

About

Most DTC brands work incredibly hard to acquire a customer and then let them disappear.No follow-up. No winback. No system bringing them back.That's the gap I close.I'm a Klaviyo Lifecycle Strategist specializing in email and SMS retention for DTC brands. My work lives in the part of the customer journey most brands ignore everything that happens after the first purchase.Post-purchase flows that build loyalty from day one.Winback sequences that recover customers automatically.Campaign strategy that turns your list into a revenue channel.When these systems work properly, email shouldn't be a side channel. It should be your most reliable one.Here's what that looks like in practice:→ Email driving 30%+ of total store revenue consistently→ Abandoned cart flows rebuilt to significantly outperform their previous baseline→ Open rates consistently above 50% across campaigns→ Revenue per recipient above industry benchmark across active accounts→ Browse abandonment and winback flows recovering customers who would otherwise be lostThese aren't one-off wins. They're what happens when the lifecycle system is built intentionally.I work with DTC brands that have an email list, a Klaviyo account, and customers worth keeping.If you're spending on acquisition but not investing in what happens after the first order. We should talk.The most expensive thing you can do is pay to acquire a customer and then let them leave.📩 DM me or connect if you want to see what your retention system could be doing.

Country

Philippines

City

Metro Manila

Industry

Information Technology & Services

Skill

Marketing Strategy, Marketing Automation, Email Marketing, PostScript, SMS, Klaviyo, Email campaign, Shopify, Shopify Plus, Conversion Optimization, E-Commerce, Shopify Store Design/Development, Shopify Store Conversion Strategist, HTML, CSS, JavaScript, SQL, Windows Server, Microsoft SQL Server, Windows

Experience

Klaviyo Email Marketing Specialist

Western Rise

2025-5 - Present · 1 yr 5 mos

Shopify Store Design and Development

Shopify

2021-1 - 2025-11 · 4 yrs 11 mos

Philippines

Frontend Developer

2019-2 - 2021-7 · 2 yrs 6 mos

Bacolod, Western Visayas, Philippines

As a freelance front end developer project-based, logo designer, UI (User Interface) designer, I’m working on the optimization web presentation and client-side development with HTML, CSS and JavaScript. And also test website usability and ensure browser compatibility. I determine the scope of the project and advise my clients on strategies to reach their target market. I define the requirements and visualize the aspects of the project. My design criteria are flexible, modern, neat, user-friendly, unique & most of all I follow my clients’ preferences & feedback.

Frontend Web Developer

Convonaut

2017-6 - 2019-2 · 1 yr 9 mos

Bacolod, Western Visayas, Philippines

Convonaut, Inc. was found in 2016 by Ed Salinas, Sofia Contreras, Jover Nuevaespaña, and Kurt Lopez with the vision of being the premier chatbot developer and service provider in the Philippines. We believe that chatbots are the next big step in business process automation, personalized marketing, and customer intelligence. As a front-end developer, I help with the optimization web presentation and client-side development with HTML, CSS and JavaScript. And also test website usability and ensure browser compatibility.

Web Designer

Personiv

2015-8 - 2016-9 · 1 yr 2 mos

Alabang, Muntinlupa City

Personiv is a trusted outsourcing provider with a 30-year track record of innovating solutions. Our goal is to provide an adaptive talent workforce to amplify team productivity. We outsource services in Philippines provide high end web design support to our clients. * Creates web site designs * Take the design “brief” to record requirements and client needs * Produced designs that are user friendly, appealing and effective * Amend final designs to client’s comments and gain full approval * Handled calls to attend the design modification request of client/s in a timely manner * Perform other duties, which may be required by management from time to time.