Keren Martin

- Lead business development initiatives for SHEIN brand stores by collaborating with agencies and independent artists, identifying opportunities aligned with emerging fashion trends. - Lead end-to-end creative execution of digital marketing campaigns for major artist collaborations: SHEIN X Maalavidaa, SHEIN X Coolman, etc. overseeing timelines, milestones, strategic product launches and campaign development and deliverables, through final launch. - Develop brand positioning strategies, market research, marketing analysis to evaluate fit and success potential for proposed collaborators. - Optimize and standardize processes, enhancing operational efficiency and accelerating growth across key business functions in business development and licensing contract acquisitions. - Coordinate cross-functional teams (Brand Partnerships, PR, Legal, and Consumer Insights) to align projects with campaign objectives and key performance indicators, maintaining clear workflows and communication with stakeholders.

- Cultivated long-term relationships with artists, agents, and stakeholders by utilizing data-driven insights to improve retention rates. - Designed and executed multi-channel marketing strategies, incorporating targeted copywriting, outreach communication plans, and stakeholder engagement to increase brand visibility, ensuring all projects were completed on time and within scope. - Lead short-term campaigns through project management tools, delivering projects on time and analyzing metrics to develop actionable insights and reports for stakeholders. - Lead the acquisition and management of 700+ license agreements with independent artists, driving exclusive multi-category product collections totaling over 10K SKUs and generating $8M+ in revenue, aiding the team in reaching 30% of program’s goals in 2023.

• Increased client retention by 12.3% through optimized CRM systems and targeted email/SMS communications. • Developed and executed lead generation campaigns, achieving a 12-19% increase in ROI through data-driven strategies. • Directed social media strategies, content creation, and advertising campaigns, improving performance through comprehensive audits.

- Revitalized the organization’s digital presence through a comprehensive rebranding strategy, boosting engagement through enhanced content, paid advertising, and analytics. - Improved website user experience and engagement through strategic upgrades to design, CTAs, and email/push notification copy. - Conducted donor research to create targeted promotional campaigns, resulting in increased donor acquisition.

- Designed promotional assets and merchandise to support campaigns, including t-shirts, posters, and flyers. - Produced social media content around events, campaigns, and donor stories to drive engagement. Community management.