Ker Shin Lee

Digital Creative Group Head @ Leo Burnett

About

I would describe myself as an unconventional creative - often engaging with my frontal lobe to provide creative solutions. As of current, I’ve morphed into specializing webpage UI development, digital ads and people management. Thanks to my agency, telco and corporate retail background, I have helped various brands grow and elevate their online brand presence via social media marketing and digital campaigns.

Country

Malaysia

City

WP. Kuala Lumpur

Industry

Marketing & Advertising

Skill

UI, Web Design, Photo Art Direction, Team Leadership, Team Management, Vector Illustration, Storyboarding, Digital Media, Visual Communication, Digital Strategy, Project Management, Creative Strategy, Google Ads, Art Direction, Branding & Identity, Marketing Strategy, Digital Marketing, Marketing, Social Media Marketing, Online Marketing

Experience

Digital Creative Group Head

Leo Burnett

2024-7 - Present · 2 yrs 3 mos

WP. Kuala Lumpur

Account: Maxis • Lead and contributed to website navigation revamp 2025 • Restructured the digital team • Coordinated with cross-functional team, including project team, servicing team and core team, to ensure cohesive and integrated campaign execution • Oversaw multiple digital projects simultaneously, ensuring timelines are met • Hands on when needed(designing and animating), webpage mocks, EDM, Social Media Postings, Digital Ads, Web Banners and Web UI Development

Senior Art Director

Leo Burnett

2024-2 - 2024-7 · 6 mos

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Digital Art Director

Kingdom Digital

2021-6 - 2024-2 · 2 yrs 9 mos

Petaling Jaya, Selangor, Malaysia

Brands that I am blessed to direct/craft visual & content(social media content & digital campaigns) with: • The History of Whoo • Elanco • Novelship • Time Internet • Follow Me • Rinnai • Acelabs • GDEX • Grab • Dettol • Old Town White Coffee • Moccona • Singleton

Senior Digital Designer

Kingdom Digital

2020-3 - 2021-5 · 1 yr 3 mos

Petaling Jaya, Selangor, Malaysia

Senior Graphic Designer

Ben's Independent Grocer

2018-2 - 2020-2 · 2 yrs 1 mo

Senior Graphic Designer

The Food Purveyor Sdn Bhd

2018-2 - 2020-2 · 2 yrs 1 mo

• Accountable for digital and on-ground marketing collaterals for retail brands such as: Pasaraya OTK, Village Grocer and Ben's Independent Grocer. • Worked closely with Advertising & Promotion Team and Digital Team to execute necessary collaterals and ad hoc tasks within given time frame. • Participated in contributing marketing strategies and providing design solutions to drive and generate sales • Oversaw outsourced photography sessions and photos needed for in-house usage • Responsible for full visual and design execution of annual major fairs which includes Chinese New Year, Hari Raya and Christmas.

Senior llustrator

Kasra Design®

2017-1 - 2018-1 · 1 yr 1 mo

• Led the Illustration team to deliver assigned tasks in order to meet tight deadlines during the peak seasons. • Delegated tasks responsibly within the team in the absence of account manager. • Supervised juniors' work in progress and extended guidance in necessary areas. • Oversee amendments and changes provided to be reflected in the storyboarding stage.

Illustrator

Kasra Design®

2015-2 - 2017-1 · 2 yrs

• Contributes custom character designs for animated video productions/ explainer videos. • Responsible for concepts, idea developments and camera motion in storyboards. • Assist Senior Illustrators, Senior Animators and CEO in illustration related processes.

Graphic Designer

Flash Inc Digital Marketing Lab

2014-6 - 2014-8 · 3 mos

Singapore

• Experienced a brief 3 months internship in an creative agency in Singapore. • Provided support to Art Director & Senior Graphic Designer in various on-ground collaterals. • Involved in design projects which includes clientele such as Great Eastern Insurance Singapore, Ministry of Transport Singapore & PUB, Singapore's National Water Agency.