Kenza Khayat

mena zone marketing coordination - make up @ Chalhoub Group

About

ESCP masters student in Marketing & Creativity, specialized in fashion and luxury. Three years experience focused in operational & strategic marketing, consulting and entrepreneurship. French, English and Arabic fluent. Looking to use my cross-functional skills to lead on product and brand development.

Country

City

Industry

marketing and advertising

Skill

gestion de projet, product marketing, communication marketing, business strategy, marketing communications, powerpoint, luxe, english, consulting, design mode, microsoft excel, french, sens de l'organisation, marketing, market analysis, marketing research, management, microsoft office, project management, anglais, vente, marketing strategy

Experience

mena zone marketing coordination - make up

l'or=c3=a9al

2019-1 - Present · 7 yrs 9 mos

* Defining analysis templates : sell out, media needs, competitive environment * Analysing monthly sell in, sell out performances & building up recommandations * Participating in settling zone merchandising recommendations & retail excellence processes * Follow-up on launch and animation plans & performances & building recommendations on launch activations for the zone (IMC 360°) : leveraging the brand equity and defining KPI's * Coordinating & operating Key Brand Events with agencies and internal entities : New York Fashion Week, Paris Fashion Week * Coordinating regional media campaigns & shoots (agency briefs and follows up) * Coordinating supply chain issues & catalog harmonization * Working on pricing strategies for the zone

regional marketing coordination

l'oréal

brand and customer manager assistant

merck

2013-2 - 2013-8 · 7 mos

* Defined and monitored schedule events (congress etc.) * Organized several important events (Congresses * Annual event for osteoporosis) * Deployed and planned promotional material * Defined business objectives * Worked on marketing plan and promotional campaign.(set price, sales objectives positives)

intern in the media and strategic marketing partnership department

universal music group

2011-7 - 2011-12 · 6 mos

* ▪ Regulated ads for content before airing on television and radio * ▪ Updated the website content (www.somusic.fr), and organized daily activities (internet games contests, editorial content) * ▪ Distributed monthly newsletters. ▪ Monitored contests and Pass Live * ▪ Organized events ( private concerts ex: Jessie J). ▪ Involved in event organization ( private concerts ex: Jessie J).

consultant junior chez valyans consulting

valyans consulting

2016-1 - 2016-12 · 1 yr

* ▪ Determined several benchmarks depicting regional development * ▪ Carried out sectorial and economic studies on topical subjects (building material, liberalization of oil prices , Regional development, etc.) * ▪ Created and distributed monthly newsletters ( strategic watch in African Markets etc.).

co founder

elodia b2b accessoires

2014-3 - 2014-12 · 10 mos

▪ Negotiated partnerships with suppliers and resellers and set a price strategy ; ▪ Carried out promotional campaigns on social media platforms ( Facebook, Instagram) ▪ Organized private sales in stores  Developed the brand in Morocco and achieved good sales objectives