Kinga Kenyhercz

I am passionate about exploring the potential of AI in communication and leadership — and how it can enhance efficiency, decision-making, and creativity both professionally and personally. I continuously seek out AI-driven solutions that reshape the way we work and interact, making processes smarter and more effective.Currently, I am Head of Communications & Event at Generali in Hungary, focusing on building impactful, future-proof communication strategies and strengthening internal and external connections in an increasingly complex media landscape.Previously, I was the Digital Portfolio Director for the women’s portfolio at Central Media Group, where I led the strategic renewal and growth of nlc.hu. I also oversaw platforms such as Házipatika, Krémmánia, Marie Claire, and Gyerekszoba, ensuring their continued relevance and impact in the digital space.Before that, as Regional Client Lead at ACG, I developed and implemented a PR lead agency structure for the VELUX CEE region, supporting activities across 14 markets.Earlier in my career, I served as Head of PR at ACG, leading a team of 15+ professionals and working with both B2B and B2C clients in telecommunications, FMCG, and lifestyle. With over 10 years of experience collaborating with brands like Tesco, UPC, and Vodafone, I built strong expertise in communication strategy, PR, and digital transformation.Throughout my career, I’ve been driven by a passion for innovation, storytelling, and the evolving role of technology in media and communication. With AI now at the center of my focus, I am particularly interested in how it can shape the future of leadership, employee engagement, and digital strategy.