Kentaro Oda

To drive sustainable growth for the Google Cloud business in the Japanese market, I lead comprehensive GTM strategies by seamlessly integrating our diverse multi-product portfolio. By translating global business priorities into actionable local execution plans, I ensure unified market expansion. My key responsibilities are focused on three main areas. [GTM Strategy & Pipeline Generation] I architect and own the regional growth plan, translating global strategies into subregional execution roadmaps to secure stable pipeline coverage and achieve revenue targets across all product lines. I also provide strategic advisory to C-level executives on adopting Gemini and Google Cloud AI products, leveraging cross-solution synergies to drive comprehensive business transformation. [Cross-Functional Orchestration & Execution] I mobilize cross-functional teams, including Sales, Marketing, Partners, and GTM Practice, to orchestrate the end-to-end execution of priority Sales Plays. This accelerates deal velocity and business growth for complex, multi-product engagements. Furthermore, I provide strategic advisory support spanning strategy, sales, and finance perspectives on highly critical deals to accelerate revenue realization. [Data-Driven GTM Optimization & Sales Productivity] I deliver data-backed insights on GTM effectiveness and KPI achievements to support leadership decision-making and inform broader strategic directions. By institutionalizing a "Voice of the Field" feedback loop, I capture operational insights and work closely with Global and Regional leadership to rapidly iterate GTM strategies. I also champion sales productivity by fostering a community for knowledge sharing, driving the adoption of best practices, and ensuring the effective use of global enablement assets to cultivate a continuous learning culture.

Positioned as a Regional Data & AI GTM (Go-to-Market) Lead at Google Cloud. Lead the end-to-end go-to-market motion for Data, Analytics and Generative AI, owning Data&AI product initiatives for Japan and orchestrating pipeline creation, field enablement, and solution incubation. I partner closely with Product/Engineering, Solutions, Marketing, Field/Inside Sales, and Partners to localize global strategy, land it in the field, and convert adoption into revenue growth across the region.

Repositioned to the Asia-wide regional team to capitalize on Data&AI technologies and products like Generative AI, Databases, Analytics platform covering Japan and Korea as high potential business market.To identify opportunities and define strategies for customer acquisition, adoption and renewal of Data & AI products. -Repositioned to the Asia regional team to capitalize on Data&AI advancements and strategies, trying to position Japan and Korea at the forefront of contemporary technological thought leadership. Spearhead the strategic planning and execution. -Expanding Data & AI technology, solution, and Asia-based GTM strategy GTM strategy for Japan market and field as primary country. -Guides teams to define the long-term vision and strategy for a product and/or solution in conjunction with Software Engineering and Business Planning based on a deep understanding of customer needs, market and user research, competitive landscape. -Leverage Asia best practices led by other 6 countries (including Australia, ASEAN, Korea, GCR and India) -Leading business strategy for comprehensive Data & AI technologies (Data base, Analytics and Generative AI services). -Enhance internal sales enablement, partner recruitment, and product readiness for internal stakeholders. -Manage and orchestrate business rhythm, reports, field KPIs and Scorecard.

Accelerating Microsoft Data & AI technology, solution, and GTM strategy/execution as a Go-to-Market Manager with WW stakeholders. -Comprehensive Data servises, Analytics, and AI/ML product marketing (Azure Data Services, and other PaaS services) -Manage and orchestrate business rhythm, reports, field KPIs and Scorecards -Accelerate product go-to-market plan and business strategy for multi-segment (Enterprise, Small, and medium business) -Penetrate new Data & AI opportunities into the dedicated industry -Leading create partner ecosystem of Microsoft with influential partners as a success driver -Leverage internal business management and marketing excellence

Responsible for product marketing of Microsoft AI, Azure AI (Artificial intelligence) and Machine Learning solutions as a product marketing manager. and accelerates go-to-market execution with key stakeholders(local customers and partners) in Japan AI/ML market. -Comprehensive AI/ML product marketing (Azure AI, Applied AI services, Azure Machine Learning, and other PaaS services) -Accelerate product go-to-market plan and business strategy for multi-segment (Enterprise, Small and medium business) -Penetrate new AI/ML opportunity into dedicated industry(Retail, Manufacturing, Healthcare) -Leading create partner ecosystem of Microsoft with influential partners as a success driver -Leverage internal business management and marketing excellence

Responsible for develop the business strategy and go-to-market operation with key stakeholders Microsoft Azure. and develop new opportunity in Retail, Consumer packaged goods, and Gaming industry as a new cloud business growth driver at Microsoft Japan. -Comprehensive product marketing (IaaS, PaaS services) -Drive product(mainly Microsoft Azure) go-to-market and business strategy -Develop new opportunity for penetration of above specialized industry -Leading create partner ecosystem of Microsoft with influential partners as a success driver -Leverage internal business management and marketing excellence

Execute strategic business alliance and go-to-market plan with next influential Microsoft's partners (mainly startup, high potential company). and deploying partner program which amplify partner's business growth and co-sell their own solution. -Drive go-to-market and business plan with key influential partners in Japan for Microsoft Azure, Teams, Power Platform etc. -Lead strategic recruit (acquire new company) plan and co-sell, co-marketing operations with headquarters. -Qualify small mid business, startup company to be a next Microsoft partners. -Enable partner's tech intensity, knowledge through partner training offered by Microsoft

-Conducting publicity and sales promotion activities for acquiring new customers, controlling all budgets for promotions. ・Formulating the whole financial year’s KPIs of number of acquisitions and unique users. ・Controlling budgets of ads and sales promotions. ・Planning and managing promotion campaigns. ・Balancing ad agents. ・Building marketing automation. ・Submitting listing and display ads, and Adjusting affiliate ads. ・Managing team members, and recruiting new employees. -Conducted activities to open new bank accounts, handling business affiliations for strengthening relations and generating synergies with Yahoo!. ・Proposed and promoted sales with T-point. ・Planned and operated new customer acquisition campaigns. ・Managed web promotion ads. ・Built relationships with each service in Yahoo!. ・Strengthened synergies between Yahoo! and Softbank group. ・Promoted alliances with Fintech companies. ・Built the corporate branding. ・Distributed press releases.

Planning sales and services to increase daily unique visitors. ・Promoting synergy plans between YJFX Inc. and Tokyo Stock Exchange. ・Planned a seminar with Tokyo Stock Exchange. ・Doubled the business of YJFX Inc.

-Doubled as a group leader of a new business dept. for launching a native application gaming business, formulated annual business plans, conducted publicity and promotions, and managed a team. Penetrated the business internally, accumulated know-how, and adjusted business regulations. ・Designed KPIs for customer acquisition. ・Built business strategies. ・Adjusted budget allocations. ・Managed sales agents. ・Managed network ads. ・Planned and managed publicity. ・Managed balance of media. ・Operated SNS and planned campaigns. ・Managed 3 members. -Handled general publicity and sales promotions of online and consumer games. ・Wrote and distributed press releases. ・Attracted media to give them interviews. ・Managed participation in large events. ・Measured media coverage rates and ad effectiveness.

-Planned derivative works to accompany consumer games, managed copyrights, and planned, sold and promoted music packages. ・Planned CDs, and controlled their creation. ・Obtained and managed PR budgets. ・Formulated and conducted promotions. ・Directed web page creation. ・Planned and created sales promotion tools. -Handled publicity of the company’s label, responded to the media, made and distributed press releases, and prepared for and arranged events in Japan, France and the US. ・Arranged participation and CD sales in overseas exhibitions. ・Created and distributed press releases. ・Planned and controlled SNS. ・Developed overseas sales channels. ・Shared information with and supported the company’s overseas offices.

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.