Kenneth Leong

• Led the programmatic growth strategy for 1,600 digital panels, enhancing monetization through data-driven advertising solutions. • Spearheaded the adoption of automated, real-time ad placements to maximize yield and efficiency in DOOH advertising. • Developed a structured sales ecosystem, defining pricing models and performance KPIs to scale direct media sales.

Appointed to stabilize and reposition the Singapore business commercially and reputationally. Rebuilt agency and client confidence through governance, transparency, and service-level restructuring. Designed and implemented a results-driven sales commission and performance framework. Led restructuring of trading agreements to sharpen value propositions while protecting margins. Expanded production vendor ecosystem, improving cost efficiency and operational agility. Established partnerships with third-party validation and measurement providers to strengthen commercial credibility. Initiated cross-border agency collaborations to diversify revenue sources beyond the domestic market.

Full revenue ownership for a transit OOH portfolio spanning rail, bus, taxi, and transport hubs. Led and scaled a 19-member commercial organization across agency, direct, and strategic accounts. Delivered 19% year-on-year revenue growth (2022–2023) in a highly competitive market. Set pricing, trading frameworks, and commercial governance across all inventory classes. Negotiated high-value, multi-year contracts while managing commercial and operational risk. Developed new revenue streams, including media extensions and strategic partnerships. Regularly presented performance, forecasts, and strategy to senior management and stakeholders.

Providing strategic leadership in driving sales performance and revenue growth for the organization. Implementing sales processes and performance metrics to drive accountability and improve team productivity. Developing and executing comprehensive sales strategies to achieve revenue targets and increase market share in the outdoor transit media sector. Monitoring and analyzing sales data and performance metrics to evaluate sales effectiveness, identify areas for improvement, sales forecast, and make data-driven decisions to optimize sales strategies. Collaborating with cross-functional teams, including creative, marketing, operations, and finance, to ensure seamless sales operations and effective execution of advertising campaigns.

Head of Taxi Media Inventory Strategized and revamped the taxi media business, resulting in a +154% growth in ad revenue for Q1 2022 compared to Q1 2021. Achieved and exceeded CDG Management target for taxi media business by +68% in Q1 through pricing strategy, optimizing the sales process, and implementing a series of new enhancements on taxi media. Head of Strategic Growth Worked in tandem with the C-levels to identify, develop, and execute new pipelines for business growth. Responsible for tenders and evaluation of strategic projects for future growth opportunities. Collaborated with CDG's inter-business units to align and build a deeper understanding of our respective business models with a view to identifying new growth opportunities.

Managed and led the team to build up and deliver a $6 million portfolio within 10 months (Jan-Oct 2021). Exceeded and delivered 115% in sales revenue against the higher stretched target in Q1 2021. Managed and was accountable for revenue growth with international agencies, including Publicis Groupe (Starcom, Zenith, Performics, Starcom GOVT), Dentsu (Posterscope, Vizeum, Carat), Havas (Adcity), and IPG (UM, Initiative). Achieved incremental growth of $1 million in annual revenue within 7 months (May-Dec 2020) with Dentsu and Havas by executing business strategies to drive sales and team performance. Built relationships to foster better communication with clients and the sales team, including weekly calls to collaborate on campaigns that resulted in an 85% increase in performance and sales traction. Managed, coached, and monitored the performance of sales managers to achieve monthly revenue targets. Presented sales revenue and realistic forecasts to the management team. Identified emerging markets and shifts while remaining fully aware of new competition status.

Led a team of sales managers and managed a portfolio of 100+ clients and agencies. Responsible for business growth across all verticals and managing key accounts, including DBS Bank, Samsung, LG, ExxonMobil, Chevron (Caltex), Shell Petroleum, Warner Bros & United International Pictures, etc. Onboarded Samsung and secured ad revenue in excess of $500K. Secured $2.49 million annual ad revenue within 5 months between Jun-Oct 2019. Identified new revenue sources and successfully monetized an in-house billboard strategically facing CTE expressway. Successfully onboarded ExxonMobil as the inaugural advertiser.

Laid the groundwork and established a sales framework and business structure critical to the setup phase. Established trading agreements and master contracts with international media agencies and clients. Achieved revenue growth of 151% against projected sales targets during the pre-sales phase, securing contracts from McDonald's, Go-Jek, Mitsubishi Electric, Shaw, Nexon, Singtel, and Sembcorp.

Serviced Publicis Group, including Starcom Mediavest, Zenith Optimedia, and Performics. Reduced the sales revenue gap within five months through dedicated account servicing to Publicis Group. Serviced key accounts including Asia Pacific Breweries (APB), DBS, POSB, Samsung, UOB, AIA, M1, and H&M.

ACCOUNT MANAGER (MAIN SALES) Managed key accounts including Mitsubishi Electric, Nestlé, UnionPay, Visa, MasterCard, Amex, Coca-Cola, P&G, Alcon (Novartis), & AliPay, etc. Total sales billing achieved in 2017: $3.65 million against the target of $3.9 million. ACCOUNT MANAGER (DIRECT SALES) (February 2015 - July 2016) Identified new market and business leads, and secure sales with billing in excess of $600K from new SME clients in 2016. Secured new clients such as The Face Shop, SQFT, ERA, WeiKen.com, G-MES, Lock & Store, BDO LLP, W.Atelier (ToTo), Universal Sovereign (Pursoft), etc. to advertise with Moove Media. SENIOR EXECUTIVE. ADVERTISING OPS (March 2013 - February 2015) Spearheaded the Out-Of-Home advertising operations comprising production and campaign execution in SBS Transit Rail (NEL/DTL) stations and Bus Interchanges. Led the engagement of advertising regulatory and compliance matters with local authorities. Assisted in tender exercise and led to the award of a contract amounting to a value of $2.9 million. Served as a representative and supported the achievement of ISO 9001, EMS 14001 & OHSAS 18001 certifications.