Kenneth Smith

As a full-time Digital Marketing student, I am dedicated to building my expertise in online branding, content strategy, and data-driven marketing campaigns. Since all of my classes are online, I manage my time effectively to balance coursework, research, and creative projects while maintaining strong communication with instructors and classmates through virtual platforms. I actively engage in online discussions, complete assignments and group projects, and apply marketing concepts to real-world scenarios. My studies focus on areas such as social media strategy, SEO, analytics, and digital advertising. I take pride in being self-motivated and disciplined, using every opportunity to enhance my skills and prepare for a successful career in the digital marketing industry.

Created a comprehensive digital marketing campaign pitch for Coca-Cola titled Shared Moments of Happiness, focused on short-form video strategy for Gen Z and Millennial audiences. Developed a discovery brief, creative brief, storyboard, and platform-specific messaging for TikTok and Instagram Reels, emphasizing emotional storytelling, cultural inclusivity, and user-generated content. Developed a full advertising campaign for Starbucks, including campaign objectives, platform selection, target audience analysis, mood boards, and social media strategy. The project emphasized seasonal product launches, engagement-driven content, and visually cohesive brand storytelling across Instagram, TikTok, and other social platforms. Conducted an in-depth market analysis and strategic recommendation report for Spotify, evaluating company performance, industry trends, competitive landscape, and global growth opportunities. Delivered data-driven insights, SMART recommendations, and strategic implications using credible industry sources and financial reports. Designed a brand storytelling and personal brand exploration project, defining brand identity elements such as archetype, values, visual style, typography, and messaging. Focused on translating abstract ideas into clear, emotionally resonant brand narratives aligned with career goals in digital marketing and branding. Created multiple content deliverables and creative briefs for academic marketing projects, including campaign scripts, content calendars, social media style guides, and presentation decks. These projects highlighted strengths in research, strategic thinking, visual communication, and audience-focused messaging. Developed an Intrapreneurial Business Proposal analyzing industry trends, consumer feedback, and internal innovation opportunities. Presented a strategic internal solution while considering stakeholder alignment, organizational dynamics, and long-term business value.