Kenneth Ochia

Business Development Responsibilities: *Researched and analyzed emerging markets and shifting consumer needs to identify growth opportunities. *Initiated and led client meetings to present company products and create tailored business solutions. *Built and nurtured long-term relationships with both prospective and existing clients. *Oversaw the exclusive distribution of Madison Harvest and Orchard Squeeze, ensuring strategic alignment with partner objectives. *Represented the company at global trade events such as Anuga (Germany), Gulfood (Dubai), IFEX, and WOFEX (Philippines) to build business networks and explore new markets. *Led the development of new retail products to expand the company’s portfolio and meet evolving market demands. Marketing Responsibilities: *Developed and implemented marketing strategies to drive brand awareness and customer engagement. *Managed and optimized the company’s digital presence across various social media platforms for KLT retail brands. *Ensured consistent brand messaging and visual identity across all marketing channels.

Led the 2021 product launch of KLT Fruit products, including Orchard Squeeze Pure Calamansi Extract and Madison Harvest Dried Fruit Leathers, achieving a remarkable +233% CY22 performance compared to CY21. Engaged in new product development. Accountable for crafting brand strategy, go-to-market (GTM) planning, and retail channel expansion. Monitors advertising and promotion (A&P) as well as Display Allowance expenses, and reviews the price structure per SKU to ensure brand profitability. Manages distributor relationships. Oversees the Digital Marketing and E-Commerce platforms for Orchard Squeeze and Madison Harvest Brands on Shopee and LazMart at Midland Pacific Food Corporation. Handles sales forecasting and purchase order planning for all KLT Fruit retail products.

- Manage brands such as Mitra Palm Oil (PT Sinarmas), Bonne Maman Preserves (Andros), Maya (LCC), and Nature's Way (Pharmacare) - Spearheaded product launch of Nature's Way Vitagummies in Philippine Market. - Analyzes, develops, maintains, manages, and ensures profitable business results for assigned Business Partners/products - Coordinates Sales targets and conceptualizes, documents, ensures proactive implementation and evaluation of Marketing and Business Plans and activities - Principal Management

- Spearheaded Lea & Perrins Isang Kutsara Nationwide Cooking Challenge (Year 1 & 2) in 6 Key Cities, across thearchipelago. - Market Intelligence – conduct competitor trade check to determine new and emerging trends relative to product category. - Monitor A&P and Display Allowance expenses and review price structure per SKU to ensure profitability of the brand.

FMCG Brands : Heinz / Lea & Perrins