Kenneth Huntly

Advisory platform providing executive-level merchandising and commercialization leadership to founders, CEOs, and executive teams of emerging and growth-stage consumer brands. Executive Advisory Focus Advise CEOs and leadership teams on portfolio strategy, merchandising architecture, pricing economics, and national retail scale-up Act as a fractional senior merchandising leader, helping organizations bridge founder-led growth into disciplined, enterprise-ready retail execution Strategic Engagements Lead retail readiness and go-to-market strategy for brands entering national specialty, mass, and omnichannel retailers Design assortment strategy, line architecture, and margin frameworks aligned to buyer expectations and financial targets Support executive decision-making on vendor strategy, channel expansion, and commercialization roadmaps

Enterprise merchandising executive with full P&L accountability across three divisions representing ~60% of total company revenue. Scope & Impact Owned $800M+ P&L spanning vitamins, sports nutrition, and wellness portfolios with end-to-end responsibility for growth, margin, inventory, and vendor economics Defined enterprise assortment, pricing architecture, margin strategy, and promotional frameworks across owned brands, exclusive partnerships, and third-party portfolios Served as senior merchandising partner to the executive team, aligning category strategy with financial planning, supply chain, marketing, and store operations Strategic Leadership Established and led GNCX Innovations, a new brand and product incubator creating a pilot-to-national launch pipeline for emerging brands and innovation platforms Drove portfolio rationalization and growth initiatives that improved mix, accelerated velocity, and strengthened category authority Negotiated and structured high-value vendor and licensing partnerships to enhance differentiation, margin, and long-term brand equity Organization & Execution Built and led high-performing merchandising leadership teams across multiple divisions, developing next-generation merchant talent Implemented disciplined forecasting, OTB, and inventory frameworks to balance growth, margin, and in-stock performance at scale

Results-driven merchandising leader with direct oversight of a $200M P&L, driving significant growth and overall company volume. Proven success in negotiating and managing high-impact licensing agreements with top-tier entertainment brands including Disney, Sony Music, and Warner Bros. Skilled in leading product development teams to deliver trend-aligned assortments that exceed consumer expectations and fuel sustained revenue growth

Strategic merchandising leader with expertise in developing data-driven buying strategies that enhance product selection, improve inventory turnover, and boost margin performance. Skilled in vendor collaboration and trend analysis to inform purchasing decisions, mitigate risk, and uncovering growth opportunities across diverse product categories.

Results-oriented retail leader with a proven track record in vendor negotiations, cost optimization, and exclusive product sourcing. Strong analytical expertise used to drive data-informed decisions in assortment, pricing, and promotions within high-volume retail environments. Successfully managed P&L for high velocity/consumption categories representing over 20% of company sales and played a key role in Five Below’s IPO, supporting the launch of 500 stores. Known for strategic agility, balancing long-term growth with fast-paced execution, and for influencing cross-functional teams and senior executives through strong communication and presence.

Associate Buyer - Women's Footwear

Knits & Footwear category experience.