Kenia Dominguez Leyva

- Led brand and digital strategy to strengthen market presence in the cycling category. - Directed social media and content creation ensuring brand alignment. - Conducted market and consumer insights to identify growth opportunities. - Managed digital advertising, increasing website traffic by 15% and engagement by 10%. - Collaborated with sales and design teams to ensure consistent brand execution. - Oversaw logistics and on-site implementation for key events, including Shimano Fest 2024, Bici Expo 2024, and 24 Horas en Bicicleta en el Autódromo Hermanos Rodríguez. - Optimized the company’s e-commerce platform, increasing conversions by 20%. - Established KPIs to enhance performance tracking and decision-making.

- Led end-to-end execution of Carrera Bonafont 2023 & 2024, managing operations, communication and partner coordination. - Secured strategic sponsorships generating MXN $3M (2023) and $5M (2024). - Directed the relaunch of the Bonafont website with enhanced UX/UI. - Developed annual brand and marketing strategies aligned with business KPIs. - Implemented e-commerce campaigns, driving incremental digital sales. - Led visual identity updates for multipacks. - Coordinated licensed product launches for entertainment collaborations.

- Managed digital projects for water & dairy brands within timing and budget. - Oversaw production and filming for Carrera Bonafont 2021 & 2022. - Coordinated live content operations and real-time monitoring during the 2022 race. - Optimized workflows for social and e-commerce assets. - Delivered executive CODI reports with performance insights.

Designed content strategies increasing engagement from 2% to 5%. Led the full coordination of Bonafont’s first Virtual Race (2020) reaching 1M+ viewers. Managed the Reto Silk community for 3 years, boosting loyalty and retention. Implemented social listening strategies to strengthen consumer-centric content. Built crisis-management processes for social media. Launched Silk’s Facebook Store improving product accessibility.

- Analyzed citizen feedback to identify trends and editorial opportunities. - Produced content for cultural and historical communication. - Helped position SEP’s Facebook page as #2 among government institutions. - Supported event logistics and produced multimedia capsules for social platforms.

Managed project budgets and supplier quotations. Coordinated events, recordings and production logistics for “Apuntes de Rabona”. Oversaw inventory and assisted with editing and material selection.

Coordinated logistics for tech-focused events. Managed media invitations and VIP guest communication. Ensured seamless guest access and real-time issue resolution during events.