Ken Huang

MENA, East-Asia for social and gaming app’s marketing

- On-site consultant for Mercedes-Benz digital platforms, primarily focusing on the WeChat mini program. - Responsible for developing and implementing strategies for platform feature renovations to optimize user experience. - Identify external departments demands and provide solutions to approach business goals. - Work closely with IT team on new demands, UI/UX design, feature production test and oversee go-live operations. - Analyze the automotive industry landscape to identify new trends and enhance the platform. - Corporate with the marketing team on global content localization and marketing campaign setup. - Manage day-to-day project maintenance, including model content updates, bug fixing, page data analyses.

As an Account Manager at Interone(An agency of BBDO), the digital agency of BMW Group China, I was responsible for overseeing all aspects of the company's digital business. My key responsibilities included: - Implementing global strategies to create localized digital content for new car models, with the goal of increasing brand awareness, engagement, and sales leads. - Planning and executing comprehensive digital marketing campaigns across various platforms, such as websites, mini-programs, and media materials. I was also responsible for project management, including creating project timelines, managing team members, controlling costs, and quality. - Digital project management including AEM website pages, custom-built sites, mini-programs, H5, etc. Initiative proposes interactive ideas to clients. Detailing execution on continuously development monitoring to ensure the delivery quality meet client expectations. - Ensuring the content for BMW GKL (premier luxury level) models was maintained and updated consistently across all digital channels, including the website, app, and applet.

As the leading agency for Volkswagen Group China, I was responsible for working closely with clients to develop and execute successful marketing campaigns. I approached each project from a brand perspective, using my strategic thinking and execution skills to determine the best course of action. In addition to working directly with clients, I also supervised the work of other agencies to ensure seamless execution and high-quality output. With strong project management skills, I was able to effectively manage multiple campaigns simultaneously, maintaining strong timeliness and efficiency throughout the entire process.

Main Client: Sony, Kindle, Amazon, Galeries Lafayette, Haocaller Steak.