Kendra Lee

Analyze traffic, conversion, sales, and customer engagement metrics to identify growth opportunities and optimize digital assortment performance. Drove +63.6% YoY Digital Sales growth, +101.5% Enterprise Sales growth, and +78 bps PDP conversion improvement through carpet sample pricing and visibility optimization initiatives. Lead vendor and cross-functional partnerships to improve assortment quality, digital content, fulfillment readiness, and customer experience. Expanded visualization coverage by submitting and managing over 100+ Private Brand SKUs for visualizer integration, improving customer engagement and online product evaluation. Lead PDP optimization and assortment integrity initiatives, improving content accuracy, imagery, PVS structure, and attribute completeness across hundreds of SKUs to enhance discoverability, navigation, and conversion. Deliver strategic recommendations on pricing, competitive positioning, SKU optimization, and digital experience improvements to support category growth. Leverage customer reviews, ratings, and feedback to identify opportunities to improve the online shopping experience and product content. Lead cross-functional strategy discussions and present recommendations to merchants, vendors, and leadership teams. Support Carpet, Tile, and Turf Reinvent initiatives through vendor engagement, digital readiness planning, SEO enhancements, content strategy, and launch execution. Manage digital optimization initiatives across 1,000+ Private Brand SKUs spanning Carpet, Tile & Materials, and Turf categories.

· Works cross functionally with a variety of teams – merchant, finance, transportation, etc.… to assist in financial forecasts through the entire product line review process. · Provides support to these teams from pre-season planning all the way through execution to make the best decisions to maximize localized assortments, drive profit margins, and ensure vendor success in assigned categories. · Drives sales utilizing system databases such as Dart, Factpack, and Stylumia to pull analytics for BRs, PLRs, and PRRs. · Partners with Merchants & Sr Planners to perform an in depth understanding of the category management decision process to lead the Merchants through the evaluation and determination of store clustering and assortment selection. · Synthesizes category management analytics for Merchandising into actionable opportunities. · Analyzes enterprise portfolio opportunities within Role of the Category, Localization, Pro Growth and Assortment/Space Productivity. · Serve as project management support for Full Line Reviews: that incorporates data prep, CC runs and Assortment Planning tool worksheets, new item data collection, Space data collection, PLR key milestone dates, and all communications to all affected parties, to meet PLR dates. · Translate opportunities and vision to various business areas of Lowe’s ensuring successful integration. · Lead others in linking Assortment Planning tool results to Assist with presentations, as needed, to all levels of corporate management.

Partnered cross-functionally with Merchandising, Finance, Transportation, and Supply Chain teams to support forecasting and Product Line Review execution. Influenced assortment decisions through localized planning strategies that optimized sales, profitability, and vendor performance. Leveraged business analytics and assortment planning tools to support BRs, PLRs, and PRRs, enabling data-driven merchandising decisions. Partnered with Merchants & Sr Planners to develop a deep understanding of category management processes and support store clustering and assortment decisions. Synthesized category management analytics for Merchandising into actionable opportunities. Analyzed enterprise portfolio opportunities within Role of the Category, Localization, Pro Growth and Assortment/Space Productivity. Led coordination and execution support for Full Line Reviews (FLRs), ensuring milestone alignment, data readiness, and cross-functional communication. Translated opportunities and vision to various business areas of Lowe’s ensuring successful integration. Led cross-functional teams in translating assortment planning outputs into executive-ready presentations and business recommendations.

● Executed drop-ship supplier processes (drop-ship supplier onboarding, drop-ship supplier maintenance activities) and compliance-related processes (legal review, return process review, accounting review), working with cross-functional partners. ● Collaborated with all key stakeholders, ensures policies and processes are adhered to and documentation is maintained when resolving daily issues. ● Identified alternative solutions for issues. Assists in resolution to meet defined organization objectives. ● Provided daily support and exceptional customer service to Online Merchandising and cross-functional partners, answering questions, and working to find the appropriate solutions in a timely and efficient manner. ● Supported the Drop-Ship Supplier Onboarding management team and Online Merchandising leadership team, ensuring projects adhere to the company’s direction and initiatives. ● Communicated with management regularly regarding projects, solutions, status, and related issues both through formal and informal presentations; provides recommendations when requested. ● Participated in the planning and gathering of additional information and implementation of action plans for multiple special projects, as defined by management. ● Performed other duties as assigned while working on multiple projects

Executed drop-ship supplier processes (drop-ship supplier onboarding, drop-ship supplier maintenance activities) and compliance-related processes (legal review, return process review, accounting review), working with cross-functional partners. Collaborated with all key stakeholders, ensures policies and processes are adhered to and documentation is maintained when resolving daily issues. Identified alternative solutions for issues. Assist in resolution to meet defined organization objectives. Provided daily support and exceptional customer service to Online Merchandising and cross-functional partners, answering questions, and working to find the appropriate solutions in a timely and efficient manner. Supported the Drop-Ship Supplier Onboarding management team and Online Merchandising leadership team, ensuring projects adhere to the company’s direction and initiatives. Communicated with management regularly regarding projects, solutions, status, and related issues both through formal and informal presentations; provides recommendations when requested. Participated in the planning and gathering of additional information and implementation of action plans for multiple special projects, as defined by management. Performed other duties as assigned while working on multiple projects.

· Functioned as a support function to the Merchant. · Responsible for onboarding of new suppliers, including supplier training of the onboarding process/requirements. · Ensured delivery and input of all critical data and materials. · Determined solutions and course of action necessary to resolve onboarding issues. · Tracked and reported progress toward goal, proactively resolves issues to avoid delays, escalates as required. · Partnered with the broader Enterprise Item and Product team, Supply Chain and Legal to ensure requirements for onboarding activities are met.

· Collaborated with buyers and internal departments to exceed expectations and create precedence for the following seasons. · Tracked seasonal trap release dates to analyze merchandise shipments. · Forecasted weekly inventory levels for a given season. · Managed over 600 SKUs in over 8,000+ stores out of 11 distribution centers representing $150M+ in annual sales. · Created volume grades and optimized the planning/execution of grades through grade group analysis. · Provided supply chain expertise to merchandising and planning partners. · Responsible for the inventory deployment strategy of assigned categories. · Built a Merchandise Allocation Plan for every item within a season and conducts system setup. · Controlled the flow of merchandise to the stores by monitoring inventory levels in the 11 DC’s and ensuring it was adjusted and released in a timely manner.

● Managed and executed store replenishment processes associated with distribution center replenishment. ● Monitored store inventory levels to maximize store capacity figures. ● Collaborated with buyer to initiate and create purchase orders, liquidations, help plan and buy merchandise, and sales forecasting. ● Reviewed store product sales history and inventory turns. ● Allocation of merchandise to stores. ● Communicated with store personnel, vendors, and district managers to achieve overall business goals and objectives. ● Merchandised analysis and forecasting advance allocations to new store locations. ● Demonstrated up to date expertise in merchandising and applies this to the development, execution, and improvement of action plans.

Utilized elevated levels of sales and services to maximize sales performance. Collaborated with store manager in areas of risk management, physical security, store cash controls, and inventory management. Built and maintained repeat clientele by utilizing personal client book and assisting staff with utilizing their client books.

Prepared for the wholesale market from unpacking/checking in, organizing, labeling, and photographing samples and fixtures/mannequins. ● Assisted the merchandising team with data entry, creates sales tools, conducts market appointments, and supports visual merchandising. ● Created line sheets and works with ACT, SAM, and PLM to assure product information is up to date.

Prepared for the wholesale market from unpacking/checking in, organizing, labeling, and photographing samples and fixtures/mannequins. Assisted the merchandising team with data entry, creates sales tools, conducts market appointments, and supports visual merchandising. Created line sheets and works with ACT, SAM, and PLM to assure product information is up to date.

GPA 3.9