Kendra Wilkins

Power your AI assistants and agents with baselayr's context infrastructure. No more hallucinations, no costly data engineering - just accurate, actionable AI.

Aligning product teams with the people closest to your customers. Real-time customer signals for product. Automated progress updates for the field. All within your existing tools.

Worked with a talented team of engineers, data scientists, and product marketers to build a causal-inference machine learning model to optimize for incremental lift in order to drive, and measure, changes in purchase and shopping behavior.

Hyper-focused on simplifying the digital marketers' path to better measurement and discovering new ways to measure and report on customer journeys, ultimately bringing data-driven and impact attribution to all marketers.

• Prototyped, developed, and executed new product release for AdRoll X Incrementality measurement. • Conducted >35 customer interviews to ensure customer-centric features and products. • Led company-wide trainings on attribution dashboard, settings, and lift testing.

• Provided advanced optimizations and data analysis for top tier customers using SQL and Tableau. • Led incrementality testing as Optimization Specialist team lead. • Collaborated with Sales, Product, and Training teams to provide feedback and training on product strategies.

• Managed over $1M in quarterly revenue for retail clients, utilizing technical knowledge of pixels, ad tags, and data strategies. • Provided consultative advice to drive customer outcomes, resulting in consistent quota performance and business growth. • Led MediaMint team and Retail Account Managers in NYC, contributing to the Marketing Council at AdRoll.

Built a company focused on changing the world one jar of peanut butter at a time. Every jar of our all-natural peanut butter provided a lifesaving dosage of micronutrient fortified peanut butter to a child in Haiti. Our mission is to make every PB&J sandwich have a big impact. Job responsibilities included: - Fundraising - Inventory management - Distribution throughout the United States (primarily MA, NY, VT, and CA) - Designing marketing materials - Product information sheets, description cards, Powerpoints for VC pitches, packaging materials - Financial management - Salary processing, Sale tracking, accounting - Quality assurance and customer relations Featured in Guardian article: http://www.theguardian.com/social-enterprise-network/2013/nov/05/social-enterprises-heal-haitis-wounds

• Managed strategic media campaigns for health and financial clients, including campaign reporting and client interaction. • Conducted market research projects in Med Device and Hospital Care sectors. • Authored thought leadership pieces on industry trends and best-in-market executions.

Worked with various portfolio clients to develop brand and market strategy. Included: market viability studies, competitor analyses, and fiscal evaluations. Attended Vermont Ventures Network, Vermont Businesses for Social Responsibility, and StartUp Vermont conferences. Conducted secondary research of the policies and regulation of water quality in 10 states for waste-management client. Contributed to social media maintenance, including Twitter and blog updates.

Summer 2011: Compiled and coded investor statistics and reference documents for large-N panel dataset of foreign investments in 103 emerging markets’ telecommunication sector. Developed an understanding of economic, political, and environmental predictor variables for foreign investments. Summer 2012: Collected data on direct democracy and its role in investment at the state level. Congregated data into online resource to be used for paper on ideological capture in the U.S. and how it can be used to predict investment, focused on Vermont.

Conducted extensive market research for the Center for Health Care Management's executive education program. The final deliverables included a competitive analysis, SWOT analysis, marketing objectives and strategies, implementation and evaluation metrics. These deliverables were compiled into a detailed set of recommendations presented to CEO of the UVM Medical Group, Vice President of Marketing, and the Program Director of the Center. Recommendations were implemented in January of 2012.

Participated in a Grass Roots project which consisted of research and advertising for a Fortune 500 company. Created multiple spreadsheets documenting insurance, benefits, and other financial information. Learned how to interpret contracts in terms of legal liabilities for the company. Worked for the Dew Tour in 2011 at Killington. Increased exposure to new Mountain Dew products and interacted with brand spokesmen and athletes.

Completed program curated by top Venture Capitalist, Tim Draper, to develop skills and knowledge needed to successfully launch a company. Courses included VC Finance 101, Futurism: Accessing New Markets, Bitcoin 101, Product Design, Sales Strategy, Marketing, and Survival Training. Presented business to a panel of venture capitalists. Graduated with flying colors.