Kendra Krause

General Manager @ ThreatDown

About

As an accomplished global channel sales leader with a breadth of progressive experience in the cybersecurity field, I build scalable, high-growth programs that maximize revenue and overall success for both organizations and their partners. My journey in the cybersecurity space is built on a foundation of data-driven GTM strategies and channel programs that deliver growth for all parties involved. As I steer global sales teams, I cultivate deep partnerships with resellers, MSPs, and distributors worldwide. One of my proudest achievements at Sophos was the successful launch of a monthly recurring revenue model through our MSP program, which now drives millions in annual recurring revenue with thousands of active MSPs. With influence over large-scale sales workforces, I am passionate about mentoring today’s professionals into tomorrow’s leaders. While providing personalized coaching that elevates each team member’s unique strengths, I also empower individuals to explore professional development opportunities that expand their knowledge and skills in sales, GTM strategies, and the cybersecurity field. This leadership style creates a global and cohesive team culture of high performance, collaboration, and positivity. My success has been recognized with multiple awards, including the 2025 Channel Chief in CRN Magazine’s Top 50 Most Influential Channel Chiefs. I have also been named the CRN Channel Chief for ten consecutive years, due to my industry-leading work that prioritizes a forward-thinking mindset. Let’s connect if you’re interested in discussing how strategic partnerships and innovative sales models can unlock growth opportunities. I’m always open to exchanging ideas and exploring new opportunities for collaboration.

Country

United States

City

Southlake

Industry

Computer & Network Security

Skill

Software as a Service (SaaS), Cybersecurity, Channel Program Management, Sales Management, Channel, Channel Partners, Solution Selling, Channel Sales, SaaS, Partner Management, Enterprise Software, Sales Enablement, Cloud Computing, Demand Generation, Business Alliances, Go-to-market Strategy, New Business Development

Experience

General Manager

ThreatDown

2025-7 - Present · 1 yr 3 mos

SVP Global Channels and Small Business Sales

Sophos

2023-4 - 2025-4 · 2 yrs 1 mo

Dallas, Texas, United States

* Maximize revenue growth by steering global channel GTM with influence over 600+ sales members worldwide; devise and execute program and channel enablement strategies to drive market reach and partner engagement. * Lead program management team and 170 sales experts to cultivate channel and Managed Service Provider (MSP) partnerships as well as deliver robust program solutions. * Advance global sales workforce skill sets through professional development opportunities and individualized mentorship, fostering positive organizational culture of high performance and collaboration. * Effectively position product offerings and programs by developing GTM strategies for all Sophos channels, including reseller, MSP, and cloud provider initiatives. * Meticulously review all global forecasts, providing critical recommendations to C-Suite and Board of Directors while reporting directly to CRO. Select Achievements: * Propelled expansive revenue and global channel billings growth through execution of numerous innovative programs and strategic initiatives. * Elevated operational performance, transforming business systems from quote-to-cash to SaaS model. * Launched MSP program attaining 30%-40% YoY growth; created MRR business model with 6K+ transacting MSPs. * Secured 60%+ of total billings through partner deal registrations and developed a partner programs portal that streamlined and improved business management experiences for partners. * Grew global distribution network to 300+ distributors and 25K+ channel partners with 15K+ quarterly transactions by developing optimal program offerings and revenue models that boosted engagement with partners and MSPs. * Comprehensively improved partner support and experiences via creation of dedicated Partner Care Team in 2024; established 35-member team and streamlined 200+ weekly hours of non-sales activities for global sales workforce.

SVP Global Channels and Sales Operations

Sophos

2018-10 - 2023-4 · 4 yrs 7 mos

Vice President, Global Channels

Sophos

2015-4 - 2018-10 · 3 yrs 7 mos

Vice President Channel Sales, North America

Sophos

2013-4 - 2015-4 · 2 yrs 1 mo

* Drove North America revenue growth by leading team of 80 discrete quota carriers to build partner relationships while maximizing engagement, retention, upsells, and shared success. * Trained and coached team on partner program best practices to bolster performance. * Continually refined channel program strategies by developing and analyzing in-depth forecasting. Select Achievements * Led redesign and implementation of channel program, capturing 20%-25% YoY sales growth and securing $225M+ in revenue for 2015. * Conceptualized, implemented, and steered new GTM channel strategy to increase new business sales and partnerships with major resellers, positioning Sophos as top growth partner.

Vice President, Channels Sales & Operations

Fortinet

2009-1 - 2013-4 · 4 yrs 4 mos

*Promoted from Director of Channel Sales (01/2009) to propel channel sales growth and market reach, leading team of 40 to champion incentive-based channel program centered on boosting partner engagement and billings growth. Select Achievements * Achieved 26% YoY annual growth in channel sales, increasing revenue from $180M (2007) to $723M (2013). * Strengthened partner support and sales team performance via large-scale training programs; built upon initial support structures to create robust partner ecosystem.