Kendall Toole

Founder @ NKO Club

About

I’m Kendall Toole — a former Peloton Instructor, lifelong athlete, mental health advocate, and now founder of NKO Club, a modern wellness platform rooted in community, movement, and personal growth. For over 5 years, I helped redefine what fitness could look like for millions of riders globally on Peloton, blending high-energy workouts with mental resilience, music, and storytelling. My mission has always been deeper than reps and rides — it’s been about helping people show up as their most authentic, empowered selves and encouraging them to thrive in life. Now, I’m channeling everything I’ve learned into my next chapter: building NKO Club into the wellness space I always wished existed — one that celebrates strength, mental fitness, actionable habits and soul in equal measure. Career Highlights -Star Instructor at Peloton, featured in Forbes, Women’s Health, Shape, and PopSugar for revolutionizing the way fitness connects with mental health - Creator of the beloved “Breakthrough” rides, blending emotional storytelling, music, and mindset work to help riders break barriers on and off the bike -Passionate speaker and advocate for mental health, launching The NKO Fund in October of 2024 alongside working with organizations like NAMI and Project Healthy Minds & more to destigmatize mental health and support societal change for all communities -Built a loyal social media community of over 1.4 million+ followers, empowering others to find strength through vulnerability and movement

Country

United States

City

New York City Metropolitan Area

Industry

Health, Wellness & Fitness

Skill

Film Production, Digital Media, Production Development, Script Analysis, Social Media, Television, Marketing, Entertainment, Social Networking, Social Media Marketing, Acting, Music Production, Feature Films, Screenwriting, Songwriting, Video Production, Commercials, New Media, Producing, Theatre

Experience

Founder

NKO Club

2025-11 - Present · 11 mos

New York, New York, United States

Cycling Instructor

Peloton Interactive

2019-6 - 2024-6 · 5 yrs 1 mo

Greater New York City Area

Founding LA Trainer

Rumble Boxing

2018-1 - 2019-5 · 1 yr 5 mos

Greater Los Angeles Area

Story Editor/ On-Site Producer

Snap Inc.

2015-8 - 2017-3 · 1 yr 8 mos

Venice, CA

Edited and produced 100+ Snapchat Live Stories from inception to delivery. Innovated new ways to extend the platform’s storytelling capability and build narratives with user generated content through fostering external relationships, interactivity, bait-geofilters, celebrity-interaction, and overall programming. Established relationships with various PR teams, producers, organizations and other partners to drive audience growth and viewership while also capturing compelling on-site content and producing segments on-the-fly at high profile events and red carpets. • Created Snapchat’s first viral Live Story “Wisconsin Love Story” *media clippings available • Pitched, produced, and curated national & global stories with record-breaking engagement standards for the product with millions of views globally [NFL, The Olympics, Breaking News coverage (Bastille Day Attack, UCLA Shooting, etc.) award shows, pop-culture reactions, audience-driven interactive narratives, etc.] *portfolio available upon request • Established positive, lasting relationships with brands and celebrity/influencer clientele while producing on-site • Labored alongside Communications to create an outreach program for the Campus Story product • Designed both animations and geofilters for Live Stories • Managed slate and posting schedule/updates balancing partner needs and creative narrative • Complied data and analytics and made creative recommendations regarding findings to optimize KPI's and overall audience engagement

Content Analyst

Snap Inc.

2015-8 - 2016-3 · 8 mos

Venice, CA

Production Assistant

Pony Show Entertainment

2014-8 - 2015-7 · 1 yr

Los Angeles, CA

Production Assistant

Lionsgate

2015-6 - 2015-6 · 1 mo

Greater New Orleans Area

Production Assistant- "Deepwater Horizon" dir. Peter Berg

Development

GetLifted Film Co.

2013-5 - 2014-5 · 1 yr 1 mo

Los Angeles, CA

As the sole intern, assisted in the development stages of film, television and music-based projects alongside the companies partners ranging from heavy script coverage, development meetings, extensive notes on projects, lookbook/deck creation as well as background research.

Education

University of Southern California

Cinema/ Media Studies/ Business

Coursework: Digital Technologies & The Entertainment Industry (Graduate), Introduction to Cinema- Dr. Drew Casper, LINC (Singapore), History of Cinema I & II, Film, Power & American History, Race/Class/Gender within American Cinema, Leading Organizations, Communication for Business, Modern/Postmodern Cinema, Alfred Hitchcock, Italian Neorealism (Rome,Italy), German Expressionism & Film Noir, Genre Films, The World of the Producer (Graduate),, Film Theories (Byzan, Doan, Mulvey, Sontag, Lecan, Metz etc.), Advanced Critical Studies Seminar, Film Symposium (Prof. Leonard Maltin)