Ken Zeroonians

Lead a multi-disciplinary team of sales, marketing, and technical professionals for the North America Dassault Systèmes SolidWorks Simulation business unit. Establish partnerships with reseller channel to refine their capabilities and expertise to market, sell, and support the simulation product portfolio. Optimize reseller business health and performance. Formulated and attained NA sales goals in collaboration with the VP of NA. • Implemented transactional vs. consultative sales strategy based on the CAE market need. • Developed multi-tier go-to market strategy that improved the lead closure rate by 33%. • Recommended and provided justification to the product management leadership team to create product bundles that resulted in the fastest growing product line currently accounting for 50% of the transactions. • Built and executed a world-class certification process for the reseller channel resulting in a 40% increase of qualified channel sales capacity for the simulation products. • Significantly increased simulation products usage through strategic partnership development with the corporate account stakeholders.

Initiated and formalized key sales channel relationships with Value Added Resellers (VARs) for the Western Region of North America. Orchestrated and spearheaded key development of the NA sales strategy in collaboration with the VP of the Americas. • Led the Western Region to rank #1 in sales among all SolidWorks Simulation territories worldwide. • Secured the two largest Simulation accounts in the Americas as a direct result of exceptional relationship management with the key SolidWorks account. • Developed world-class transactional business strategies to transition users from SolidWorks to Simulation.

Oversaw national sales territory (including Northern California and New Mexico territories), quotas, and goals for this leading developer of computer aided engineering software for Unix and PC platforms. Built sales teams to develop consultative solutions and strong partnerships with reseller channel. Recruited, trained, and supervised top achieving inside and outside sales teams.

Generated western region revenues and exceeded sales goals while maintaining costs within budgetary levels. Recruited and trained sales representatives, successfully motivated and retained staff. Headed weekly sales meetings, instituted and monitored policies and procedures, and delivered field presentations.

Generated revenues from assigned territories; achieved 125% of quota and ranked in top 3 of sales for two consecutive years. Expanded territorial sales 53%, and generated 70% of quota from new sales category. Launched and administered Value Added Resellers (VAR) channel.

Engineered manufacturing processes, tooling, and prepared fabrication routing as project engineer and project manager for high profile products. Fulfilled contractual requirements throughout developmental design, procurement, manufacturing, installation and functional phases.