ken weir

Contract role reporting to the Executive Director. Managing multiple projects related to corporate sponsorships, donor and philanthropic support, grant writing, marketing programs and web site optimization. Heart Niagara, a registered charitable not for profit corporation founded in 1977 improves access to heart health services in all 12 Niagara municipalities through collaboration and program development.

* Responsible for fundraising division (New & retained sales, marketing, catalogue and logistics) with 42 sales centres (with fund-raising managers) and corporate call centre; reporting to the President. * Initiated and managed new web design & order processing for national fundraising groups * Launched new fundraising distribution program across main business verticals. * Developed targeted new customer acquisition plan with a new regional sales team & enhanced national incentive program. * Managed a strategic new/retained customer database across all key channels; with associated KPI’s on a weekly basis. * Senior Leadership team co-manager for North American fundraising corporate initiatives thru U.S affiliate (IFS Inc.-New York

Contract role reporting to the CEO; Responsible for new and retained sales. Silver Sherpa is a Professional Consulting Company who delivers independent and personalized advice on smart ageing and difficult transitions. They combine healthcare expertise, estate planning knowledge and project management skills to help the elderly and their families cut through the maze of options in 3 simple steps. Plan, Navigate and Connect. Silver Sherpa helps clients simplify important decisions, figure out pragmatic costed options and develop a realistic Action Plan to move forward even in the most complex situations. Check the web site at ........www.silversherpa.net

* Full Service Advertising, Media, Graphic Design agency. * Responsible for activating new clients/associated revenue targets. * New Clients included Bacardi, Little Caesars, Universal Studios, Moulinex-Krupps. * Assisted with Retained Clients such as Molson's, Pennzoil-Quaker-State.

* Developed and launched successful new Men's Personal Product line into Canada. * Developed, launched and managed Breyers Ice Cream Launch into Canada (all marketing elements with space-saver packaging innovations) * National media planning, special event/venue & sponsorship focus, PR launch.

* Managed CPG/Retail team of 6 senior account executives, 3 loyalty program managers, 1 marketing manager & coordinator and 3 administrative personnel. * Developed and managed multi-vertical sales analytical forecasting tool for sales optimization and weekly key metric tracking. * Co-managed (with Troy, New York head office) successful strategic plans and introduction of the first global (aCRM) Analytical Customer Relationship Management business unit (including all marketing/digital support) * Managed ongoing segmentation or custom (e.g. Algorithm/Predictive/Wealth or financial data) modeling projects (customer, site or media optimization)

Managed all senior management , sales, marketing and strategic relationships within this not-for-profit organization-emphasis on Sponsorship aquisition, media spokesperson and government grant management. Spearheaded infra-structure and re-branding revitalization, and 1st strategic planning process to optimize national to international (US/European/Asia-Pacific) marketing objectives.Implemented new budgetary processes, web-site re-design and ecommerce solution for new revenue opportunities. Enhanced marketing/on-line programming presence to reduce overall marketing collateral costs Implemented the upgrade in qualitative programming and targeted marketing in conjunction with OTMPC

* Specialising in Marketing Strategy , Business Development, Sales Optimization, CRM/data analytics, Media planning , Project Management, Grant applications & writing, Corporate/Social media planning. Also offering Real Estate Photography, Corporate Event photography & planning. * Roles/Clients include: * Fund Development officer for HEART NIAGARA (www.heartniagara.com) * Senior Marketing Consultant for CORNERSTONE LTD.(www.cornerstoneops.com) * Senior Management role :Senior VP Sales & Marketing for Showcase Companies'- National agent for Beverage Alcohol specifically within the LCBO & Strategic partner with Sysco Foods Canada. * Representing Sysco in the beverage alcohol category (VQA wines and Ontario Craft Beer) * Past Consultant role: Senior Sales Consultant for Insight Action Inc/Last Call analytics- Last Call is a powerful sales data analytics and visualisation platform that empowers front-line sales teams and managers to identify opportunities to improve sales and profitability- specifically in the Beverage Alcohol category. * Recognised as “Innovator of the Year” by the Tasting Panel.

* Senior Marketing consultant within Individual Insurance Marketing. * Managed a wide selection of Individual Insurance business partner communications, strategic planning, collateral management, digital applications, with alignment to corporate KPI’s. * Key business partners included (Career Sales Force-advisors, 3rd Party advisor channel, Life & Health Product teams) * Managed life and health products with emphasis on larger LTCI (Long-term Care) & CII (Critical Illness) initiatives * Senior marketing delegate on 2016/17 National Diabetes program with SLF philanthropy team.

* Contract role reporting to the CEO; * Company core competencies: * Energy Analytics (optimizing commercial building energy efficiency), Fleet Advantage (optimizing fleet vehicle performance), Marketing Analytics (optimizing brand and marketing asset performance) * Clients benefit from customized data insights and consultative solutions that are jointly developed to best meet their organizations unique operational and budgetary needs. * A team of database, systems and UX-experience specialists integrate diverse information through data transformation and processing into web browsers and mobile devices. * Managed key clients & their respective CRM/big data initiatives. * Role encompassed project planning, retained sales management , product testing, API coordination, communications, tracking milestones/revenue schedules & contract/NDA coordination, .