ken keiser

senior consumer experience and research consultant

About

* A career market research professional with extensive experience in the insurance, healthcare, pharmaceutical benefits management, education, and publishing industries. Thorough knowledge of quantitative and qualitative research methods and analysis. Conceptual thinker with strong communication skills. Cross-functional team leader. * Areas of research specialization include: Research based product development, customer satisfaction measurement, strategic planning, segmentation analysis, gap analysis, pricing research, efficacy research, competitor tracking, and secondary market analysis. * Advanced software skills: SPSS, Word, Excel, PowerPoint, and Outlook.

Country

united states

City

saint louis

Industry

market research

Skill

market research, consumer behavior, consumer insights, voice of the customer, primary research, secondary research, research design, quantitative research, statistics, data analysis, spss, qualitative market research, focus groups, online research, customer satisfaction, customer loyalty, program evaluation, cross functional team leadership, strategic planning, entrepreneurship, product development, marketing strategy, segmentation, management consulting, organizational development, survey research, data mining, competitive intelligence, microsoft office, survey design, customer insight, publishing, strategy, analysis, qualitative research, competitive analysis, leadership, marketing research, marketing, market analysis, consumer behaviour