ken chmelko

marketing manager

About

Creative marketing leader with demonstrated expertise across diverse marketing and management roles. Proven ability to translate business objectives into actionable, integrated, and successful strategies. Insightful and innovative marketer with expert communication skills. Motivational manager able to bring together cross-functional teams in collaborative initiatives. Track record of measurable success in market growth, customer satisfaction and profitability. HIGHLIGHTS OF EXPERTISE * Strategic Planning & Execution * Creative Direction / Vendor Management * Market Analysis & Segmentation * Team Building & Leadership * Traditional & New Media * Digital/Social Media Programs * Integrated Marketing Communications * Branding & Rebranding * Metrics Analysis & Reporting * Public Relations Strategy & Design * Budget Development & Management * Executive Level Communication * Superior Writing & Editing Skills

Country

united states

City

fraser

Industry

banking

Skill

credit unions, marketing communications, newsletters, public relations, social media, press releases, copywriting, email marketing, event planning, facebook, management, marketing, marketing strategy, media relations, social media marketing, social networking, strategic communications, strategic planning, budgets, budgeting

Experience

marketing manager

metro credit union

1997-1 - 2001-1 · 4 yrs 1 mo

* Initiated and managed marketing strategies for 33,300-member, $182M credit union. Created and coordinated design and development of all published collateral, including newsletters, direct mail, press releases, brochures, annual reports, CEO reports, and speeches. Managed data research, membership and ROI analysis. * Directly involved in major initiatives including name change and branch relocations; worked with outside agency during brand redevelopment. * Developed and managed annual marketing budget. * Key contributor to development of improved sales and service orientation. * Designed several internal employee recognition programs. * Received several national credit union marketing awards, including a CUES Diamond Award for sustained campaigns.

writer and marketing consultant

kenneth glen communications

2001-9 - 2005-12 · 4 yrs 4 mos

Founding partner in regional consulting operation serving multiple industries. Managed new business development, client relationships, and partner / vendor collaboration. Consulted with key clients to inform on writing/editing services and support; managed freelance talent. Created and coordinated strategy development, business proposals, press releases, promotional copy and print collateral for multiple clients including financial, automotive and insurance organizations. Helped clients to identify, build and leverage brand equity.