Ken Byington

Leading search engine optimization for rugsusa.com & annieselke.com

In this role I led the SEO team and oversaw all SEO Activities for Speedway Motors Inc. including technical SEO, content, and strategy.

In this role I continued to provide Search Engine Optimization thought leadership for Speedway Motors Inc. Some key responsibilities included: • Constant SEO analysis of the elements and structure of the Ecommerce website and web pages, identifying optimization opportunities, and recommending or implementing improvements. • Overseeing technical SEO to maintain and improve website health and crawlability • Assisting in the development and execution of content strategies, internal linking strategies, and helping craft marketing messaging for the website. • Collaborating with Software Web Developers, Copywriters, Merchandisers, And Marketing Teams to achieve company goals via SEO initiatives. • Performing keyword research to optimize existing content and identify new opportunities for content in coordination with established SEO goals

In this role I provided SEO thought leadership for Speedway Motors Inc. as the company's only dedicated Search Engine Optimizer. My work focused on researching, implementing, and analyzing search engine optimization strategies to drive organic traffic to speedwaymotors.com. My duties ranged from keyword research & content strategy to technical SEO & website architecture. Cross functional work with Web Developers, E-commerce Merchandising & Copywriter teams, and Marketing teams was a critical part of this role.

• Reviewed candidates for various medical positions submitted by Account Managers to ensure they were qualified and had proper documentation for submission to HealthTrust hospitals. • Created spotlights for 20 interns and posted them on the company’s blog using WordPress to amplify the sense of community across C&A and attract new interns • Created 12 dynamically updated charts in excel that linked to tracking data so Major Accounts could see graphical representation of key performance metrics and report them at company meetings • Ran queries in a database to track 100s of employees starting at hospitals nationwide for a staffing firm • Created checklists in excel for use by specialists to ensure hired medical professionals are compliant so they can start new jobs on time • Gathered transcripts for nurses starting jobs at HealthTrust hospitals to ensure employees were properly compensated for taking certain classes

• Worked cross functionally to create on page content for 9 product categories to better user experience and increase brand awareness • Utilized analytical skills to perform research on keyword terms and page rankings to increase website traffic and visibility on Google and other search engines • Analyzed data to evaluate risks of various website changes and communicated findings to project stakeholders to ensure decisions were in company’s best interest

• Updated and corrected customer information in a database for over 20 trade publications to guarantee accuracy • Utilized listening and communication skills to determine customer needs • Learned about demographics and values of individuals from all levels of business to gain an understanding of all roles within a company • Surveyed 100s of executives and business owners in a variety of industries over the phone using interpersonal skills

Minor in History