Kemal Baştürk

Oversee the operations of 8 major shopping centers (Port Baku Mall, Crescent Mall, Gənclik Mall, 28 Mall, Gəncə Mall, Port Baku Mall, Amburan Mall and Shuvelan Park) •Spearhead the company’s operational excellence transformation, establishing unified KPIs, SLAs, and performance frameworks across multiple malls to ensure consistency, accountability, and continuous improvement in all operational processes. •Oversee and optimize OPEX and CAPEX budgets, implementing cost-control strategies and procurement efficiencies that drive financial discipline and sustainable growth. •Lead and align cross-functional teams including Marketing, Technical, and Facility Management divisions fostering collaboration, innovation, and seamless execution of the company’s strategic goals. •Strengthen brand equity and customer satisfaction by integrating marketing and operational excellence initiatives, resulting in enhanced guest experience, higher tenant performance, and improved commercial outcomes across the portfolio.

Shopping Center Management Director (100.000 sqm GLA) Theme Park Operation Director (120,000 sqm leisure area including attractions, guest services, and facility management •Directed cross-functional departments, including Operations, Technical Services, Marketing, and Finance, ensuring seamless daily performance and strategic alignment of the shopping center. •Managed tenant relations and performance oversight, driving occupancy, revenue growth, and overall retail success. •Prepared and executed annual OPEX and CAPEX budgets, delivering strategic performance reports directly to the Group CEO. •Played a key role in a major mall redevelopment and refurbishment project, contributing to the repositioning and modernization of the asset. •Held full operational responsibility for Turkey’s largest theme park, overseeing all functions during a one-year executive assignment.

Shopping Center Manager - Aqua Florya, İstanbul (50.000 sqm GLA) Shopping Center Manager - Park Afyon, Afyonkarahisar (45.000 sqm GLA) Deputy Shopping Center Manager - Marmara Park, İstanbul (100.000 sqm GLA) Deputy Shopping Center Manager - AnkaMALL, Ankara (120.000 sqm GLA) •Completed comprehensive academic and field-based training in shopping center management, covering all aspects of retail operations, facility services, and customer experience. •Held progressively senior roles across four major shopping centers, leading daily operations and team coordination: •Applied European mall management standards to optimize operational efficiency, tenant mix, and overall customer journey. •Actively contributed to digital transformation initiatives, enhancing engagement, foot traffic insights, and marketing performance across properties.

•Managed national retail organizations with a multi-store network across major Turkish cities, ensuring consistent operational standards, profitability, and brand identity. •Oversaw wholesale operations and strategic partner relations, developing long-term distribution agreements and expanding market presence through key retail partnerships. •Led digital sales transformation, launching and scaling e-commerce platforms and digital marketing initiatives that significantly increased online visibility and revenue share. •Drove product diversification and customer engagement through innovative merchandising, loyalty programs, and social media activation campaigns.

•Served as a corporate client representative at multiple bank branches, providing tailored financial solutions and relationship management. •Actively managed responsibilities during the 2001 Turkish financial crisis, gaining firsthand experience in high-pressure banking and risk environments.