Kelvin Tan

Manage key fulfillment business for storage/memory customers for regional support. Serving as a primary point of contact for commercial, operational, and supply related matters. Maintain strong customer relationships though regular business reviews and timely issue resolution. Support account growth by identifying cross-selling opportunities Collect, analyse, and align customer demand forecasts with production planning team. Monitoring and maintaing forecast accuracy, driving demand smoothing and allocation alignment with production planning team during supply constraints Monitor account performance against sales targets and business plans, tracking bookings & billings Supports internal decision-making by providing customer insights and demand visibility

Spearheaded data-driven product marketing strategies & initiatives to enable sales, ensuring alignment & identification of market needs Build and maintain strong strategic partnerships with key suppliers for mutal growth and long-term collaboration. Negotiation and contract management to optimise cost Regularly track and maintain supplier KPI, conducting performance reviews to identify gaps and take corrective actions Inventory level management with forecasting & lead time planning Collaborating with FAE to generate demand creation activities, expanding market reach and product interest for key suppliers Organise MarCom initiatives, including product training, customer tech days and product sharing seminars for key suppliers

Coordinate communication between customers & suppliers to ensure products are up to expectation Create quotations & determine pricing structure for different customers Acquire new leads & maintaining good relations with existing accounts Market research for new products to understand demand, usage rate, & concerns Prepare marketing collateral & survey questionnaire for exhibition

Worked in the production line to conduct system acceptance Conduct tests on SMT Printer Machines to ensure consistency and performance Tests for electrical safety of the machines Perform Quality Control checks before shipping Perform troubleshooting for any inconsistency or failure to meet standards