Kelsey Lim

Lead Major Accounts: Manage the agency's 7 key accounts, overseeing all facets of client relations, including expectation management, KPI achievement, and project delivery. Direct the dedicated project team servicing these accounts, ensuring alignment with client objectives and agency targets. Client Relationship Management: Nurture robust client connections by comprehending their needs, obstacles, and objectives, delivering effective solutions promptly. Act as the primary liaison, addressing inquiries, resolving issues, and ensuring satisfaction. Proactively cultivate long-term client partnerships to enhance retention and satisfaction. Digital Strategy Formulation: Collaborate with clients to devise digital marketing strategies that align with their goals. Analyze target demographics, competitors, and industry trends to craft comprehensive campaigns across various channels such as social media, search engines, email, content marketing, and landing page enhancements. Campaign Management & Monitoring: Direct the execution of digital media buying campaigns, ensuring seamless deployment within designated budgets and timelines. Coordinate with internal teams—including creative, content, and digital—to monitor performance metrics and optimize strategies for maximum ROI. Leadership: Spearhead cross-functional teams to deliver projects efficiently. Coordinate resources, timelines, and deliverables to meet both client expectations and project objectives, while ensuring manageable workloads for supervised team members. Client: SONY, The Coffee Bean & Tea Leaf , Bosch, McCormick, OCBC, Wisma Atria Singapore, TransitLink, Kerry, Fujioh, City Developments Limited, Institute of Human Resource Professionals (IHRP)

- A part of ZALORA’s biggest on-site markets by Net Merchandise Value (NMV) - Singapore & Malaysia - Spearheaded ZALORA’s fastest growth segment - Women Apparels, Trends and Lifestyle segment across 4 venture (MY, SG, HK, TW) - Conceptualised tactical & non tactical campaigns based on major sales event, viral trends, seasonality, item stock count while adopting localisation initiative.

Portfolio: #ZALORAGetTheLook Social Media Activations, Influencer Marketing, Brand Collaboration and Partnership & Live-streaming

- Worked closely on Year in review, Valentines, CNY, PhotobookxTealive website campaigns - Work collaboratively with the team for New Customer Acquisition strategy - Revamped website’s content ( Landing Page & Homepage Banner, PopUps, HelloBars, Exit Intent) - Post-Marketing Campaign evaluation

Awarded with Tan Sri Jeffrey Cheah Continuing Scolarship

Major in communication & bussiness commerce during pre- university