Kelsey Newman

• Assisted in developing and executing the annual marketing plan and communications strategy for key tentpole moments and reporting on key deliverables on a monthly and quarterly basis to various stakeholders. • Led SEO and SEM agency in strategy building, technical updates, and content creation to grow online presence (98% average share of voice on Google ads) and search rankings. • Led relationships with best-in-class creative and media agencies, managing the communications and media budget to build a target audience, creative campaigns, and yearly media plan. • Cultivated and maintained partnership relationships with 10+ key brands with a combined audience of over 1.5M on social media platforms to grow audience through collaborative content and activations. • Developed and executed the organic social media calendar, creating and sourcing engaging content to drive audience growth and brand awareness. Successfully grew social following on Instagram by 20% and TikTok from 500 to 294K in one year. • Collaborated with media agency to develop and execute a paid media plan and strategy that garnered 815MM impressions in 2022 and attributed to an over 8% increase in sales velocity. • Collaborated with 5 cross-functional teams, including sales, legal, operations, product development, and PR/influencer, to align marketing efforts with overall business objectives.

• Responsible for the digital content calendar, timelines, strategy development, creation process, and coordination between stakeholders (both internal and external). • Managed the Consumer Happiness Specialist and connected with innovation, quality, and legal to ensure communication for over 30 products and e-commerce policies. • Sent weekly email marketing communications to 30,000+ subscribers to build loyalty and relationship with the brand. • Created, managed, and executed a calendar of digital communications with consumers on 7+ channels. • Management of SEO + PPC agency partnership for 3+ years and through a rebrand launch strategy in 2020. • Created and integrated a promotional e-commerce calendar with over 10 yearly promotions on Shopify and Amazon. Integrated these promotions into all consumer-facing digital channels. • Tracked metrics and reported on KPIs for over 9 platforms including: Klavivyo, Shopify, Facebook Ads, Google Ads, Pinterest, YouTube, Instagram, and Amazon Ads and Posts. • Planning and management of weekly meetings with creative, social media, e-commerce, and email marketing teams.

• Managed the Consumer Happiness Specialist and connected with innovation, quality, and legal to ensure communication for over 30 products and e-commerce policies. • Sent weekly email marketing communications to 30,000+ subscribers to build loyalty and relationship with the brand. • Created, managed, and executed a calendar of digital communications with consumers on 7+ channels. • Management of SEO + PPC agency partnership for 2+ years and through a rebrand launch strategy. • Created and integrated a promotional e-commerce calendar with over 10 yearly promotions on Shopify and Amazon. Integrated these promotions into all consumer-facing digital channels. • Tracked metrics and reported on KPIs for over 8 platforms including: Klavivyo, Shopify, Facebook Ads, Google Ads, Pinterest, YouTube, and Amazon Ads and Posts.

• First employee to independently manage consumer-facing customer service for the entire company (assisting consumers predominantly in the US and Canada). • Implemented customer service procedures, policies, and CRM software (Zendesk). • Went above and beyond to delight customers with a 98% average satisfaction rating. • Expert in product knowledge, including management of FAQ page on a quarterly basis (35+ consumer-facing FAQs) and creation + optimization of 75+ macro responses. • Answered over 500 inquiries per month, including all product inquiries, complaints, requests, and e-commerce queries by phone, email, chat, and amazon messages. • Acted as a liaison with quality, legal, sales and marketing teams to provide relevant feedback and escalation/resolution of complaints. • Supported marketing and e-commerce with product listing updates on Shopify and email marketing support.

• Co-management of social media accounts. • Coordination, creation, and scheduling of nutrition-based marketing materials on social media (Instagram and Facebook) and email marketing. • Customer service support via phone and email. • Organization of memberships, web blog, and online coupon code program. • Assisted in coordinating events including planning, organizing, meeting deadlines, and creation of event materials. • In charge of updating and organizing all product nutrition facts.

Worked in the Residential Real Estate Market in a team setting. Duties included organization of our transaction files, updating website (Squarespace/Wordpress), social media posts, scheduling all appointments and meetings, and hosting events such as open houses.

Managed a team of over 10 employees, implemented customer service and quality standards, used my nutrition background to market healthy, local and organic food products, assisted in food prep, provided input for weekly recipe specials. In charge of ordering supplies weekly, daily bank deposits, scheduling employees, and hiring.

Server and trainer for this fast-paced restaurant. Received second place in a company-wide sales contest out of over 300 servers. Selected by management to assist in opening new locations on the west coast. Mentioned in multiple yelp reviews at more than one location for exceptional customer service.

Provided upscale dining experience at a 5-star resort. Trained by Forbes. Consistently improved service standards, multitasking, and customer service to meet expectations of diners in the restaurant.