Kelsey Marie Hyberg ☀️

January 2024 - Present October 2018 - January 2024 (hiatus in house at Relatable) Fridays is a boutique brand and marketing strategy consultancy helping bold consumer companies grow smarter and with intention. We partner with high-potential brands in moments of growth, change, or constraint—offering clear-eyed strategy, creative problem-solving, and hands-on support to drive better decisions across people, process, and spend. Founded by two ex-CPG brand leaders who helped scale a startup to $100M+ ARR—and have since helped brands go viral on TikTok, reverse revenue declines, and unlock revenue growth—Fridays combines marketing firepower with business-savvy brand advising. Whether you’re building from zero, reorganizing for scale, or just trying to do more with less, we can help you. Our offerings include: Brand Advising – A lean, high-impact model for founders and marketing leads who need a strategic partner to help shape plans, gut-check org decisions, and solve problems in real time—without hiring a full-time exec. Strategy & Efficiency Audits – A 6–12 week engagement for brands at a growth or inflection point. We audit the 7 Ps of marketing—Positioning, People, Process, Promotion, Product, Place, and Pricing—and deliver clear, actionable recommendations. Focused Marketing Consulting – Targeted, agile support for brands that need strategic oversight in 1–2 areas, from brand positioning to content, paid, UGC/influencer, affiliate, team org, hiring strategy and more. Fractional Marketing Leadership – For companies with product-market fit who need part-time CMOs or short term or part time marketing leadership to lead strategy, manage teams, drive execution, and consult on or oversee the marketing P&L. If we sound like a fit for your needs, shoot me a note at kelsey@wearefridays.com. I’m happy to share our latest capabilities deck (case studies and testimonials included). Also always just down to connect with other folks in the space doing cool things.

When I joined What Do You Meme?, we were a small team of less than 10 with no marketing hires, only one core SKU, and very little infrastructure. In my time as a Director and then VP of Marketing, I built and scaled an innovative marketing team and program focused on a content-first strategy delivering high ROI, playing a pivotal role in 5X revenue growth, increasing brand market share 3X in the adult party games subcategory by 2023 (surpassing first-to-category brand Cards Against Humanity), and achieving many viral social media and brand recognition moments in the 100+ product launches I have overseen over the last 5 years. HIGHLIGHTS: Concepted and led the creation of a unique, custom and highly effective ambassador program • Developed an “always on” robust social media partnership network enabling opportunistic and strategic virality on demand • Closely supported our sales team, playing a role in expansion of distribution in mass and specialty retail • Initiated and led the initiative to integrate our products into the Fulfilled by TikTok (FBT) program with TikTok Shop, enhancing brand presence and consumer accessibility on a leading social ecomm platform • Oversaw 100+ product launches (incl. 10+ licensing partnerships with Viacom, TikTok, HBO, and Jazwares) and managed a multimillion dollar media budget, optimizing spend across channels to achieve maximum impact and ROI • Had the privilege of assembling and leading an exceptionally talented team, fostering a culture of innovation, trust, and accountability within the organization • Led a global rebrand and 3 website rebrands • Initiated and aided in the rollout of operational systems such as Slack, Zoom, ContractSafe and Monday.com for the organization as well as product development and R&D initiatives such as consumer testing & surveying, and competitive intelligence through trusted third parties.

My professional journey at Streetsense (previously Delucchi+) was transformative, marking the beginning of my career and the development of strong technical skills in digital marketing. Starting as an intern and advancing to a Senior Marketing Manager over four years, I honed a comprehensive expertise in content strategy, social media advertising, Google & on-site advertising, SEO, and design. My role involved managing holistic digital marketing campaigns for a wide range of clients in health & wellness, beauty, luxury lifestyle, food & beverage, travel & tourism, and real estate. This period was critical in shaping my ability to juggle multiple priorities, and handle everything from creative design to hands-on campaign execution across multiple platforms and mediums, laying a solid foundation for my subsequent career path.