Kelsey Cooper

Manage paid influencer campaigns across Amazon, Ulta Beauty, Sephora US/Canada, and Kohl's, leading creator partnerships from briefing through reporting. Deliver performance analysis, competitive benchmarking, and strategic recommendations while supporting national product launches through cross-functional campaign execution. REGION: Americas CATEGORIES: Body Care, Fragrance & Lifestyle FOCUS AREAS: Influencer Marketing, Consumer Engagement, Retail Partnerships, Paid Amplification

Drove the expansion of the influencer mailer program from 275 to 1,600 recipients in eight months, establishing scalable creator sourcing and outreach processes. Assisted in execution of a Las Vegas brand trip generating $1M+ in earned media value and managed influencer gifting campaigns and events from planning through delivery. REGION: Americas CATEGORIES: Body Care, Fragrance & Lifestyle FOCUS AREAS: Influencer Marketing, Creator Partnerships, Earned Strategy, Experiential Marketing

Tracked and reported deliverables across North American influencer campaigns and gifting operations, maintaining accuracy across logistics, timelines, and creator communications. REGION: Americas CATEGORIES: Body Care, Fragrance & Lifestyle FOCUS AREAS: Influencer Marketing, Creator Partnerships, Earned Strategy

Manage a team of three social media editors and oversee general operations of the Facebook, Instagram, Spotify, and Twitter of Post- magazine. Create graphics and topical posts. Analyze account insights to gauge reach and interaction with audiences.

Curated social media content for the Post- Magazine branch of the Brown Daily Herald.

Manages a team of eight other women, overseeing general chapter operations in the Theta Delta chapter of Delta Gamma at Brown University. Acts as an intermediary between Delta Gamma Executive Offices and the local chapter, while keeping track of deadlines, overseeing all event planning within the chapter, and expanding opportunities for fundraising for the foundation Service for Sight.

Teaching Assistant for EDUC0820: Politics and Public Education with Dr. Crystal Thomas. Manage administrative functions including managing attendance and addressing assignment-specific inquiries.

Wrote press releases and monitored Trinity Hall’s press mentions. Created and deployed social media campaigns, and designed graphics for the Marketing department. Conducted comparative research for best social media and press practices for independent schools. Assisted in documentary production and event planning for the Trinity Hall Origins Documentary Premiere.

Led a weekly section in all course concepts, including engineering, design, MATLAB and CAD. Taught student workshops in woodworking and 3D Printing in the Brown Design Workshop (Fall 2022).

Wrote content for multiple social media platforms and channels while developing and executing weekly social media strategy. Grew social media channels while tracking progress and measuring key metrics, growing follower count by 30%. Planned, created, and reviewed video content for social media and websites.

ENGN0032: Introduction to Engineering and Design. Redesigned the design-based lectures and homeworks (Summer 2021). Lead conference sections, graded homework, mentored students in their projects, and held regular office hours (Fall 2021).

Delta Gamma, Brown Daily Herald's Post- Magazine, History of Art and Architecture Undergraduate Group

Salutatorian, Varsity Volleyball Captain, Academic Bowl Leader, Pit Orchestra/Instrumental Group, French/Cultural Club