Kelsey Rollet

As the Americas Marketing Manager for Continental Bicycle Tires, I led the marketing efforts across our main markets within North and South America shaping the brand’s presence in both competitive cycling and enthusiast markets. I oversaw integrated marketing initiatives and events, executed storytelling campaigns, and athlete/influencer partnerships that elevated Continental’s reputation as a premium performance brand. Key Responsibilities & Achievements: • Executed multi-channel marketing plans tailored to the unique dynamics of the U.S. and Canadian markets. • Strengthened brand positioning through high-impact events, product launches, and digital activations across B2B and B2C segments. • Managed sponsorship and partnership programs with elite athletes, pro teams, and key events (e.g. UCI World Cup, gravel and MTB races). • Collaborated with global HQ on product strategy, messaging alignment, and regional market insights. • Led North American content strategy including email marketing, and PR efforts. • Supported sales teams and retail partners to develop go-to-market toolkits, promotions, and in-store experiences.

• Overseeing the contractual obligations and helping maintain the relationship with our partners • Conduct requests for proposal • Contract negotiation • Research prospect vendors and evaluate capabilities of vendors to meet internal customer’s needs • Enforcing company policies • Overseeing the contractual obligations and helping maintain the relationship with our partners

• Event planning and attendance. Planning every aspect of the event down to the timing schedule and coordination of projects. Attending the events to provide brand management to the spectators • Communication Aspects. Managing and executing event set up along with team management. Having direct communication with the drivers and team members of the brands • Work with third party vendors for group air travel • Build online registration websites for events using CVENT software. Oversee registration requests and questions for attendees • Work with venues to organize aspects of the event including food and beverage needs, meeting room set-up, sleeping rooms, ground transportation, etc. • Prepare and plan a themed annual party with food and beverages, decor, guests’ lists, etc. • Provide on-site support to ensure seamless execution of all event elements • Assist with post-event meetings with the marketing team to evaluate events

As an intern at Continental Tire I made daily, monthly and quarterly calls to participating dealers (GOLD, Ford, GM). I create and design newsletters that I distribute to Ford and GM dealers. While at Continental, I have created a new layout for the monthly newsletters that I hope they will carry into the future. Serve as initial contact for ContiCarLink and ContiLink websites. Resolve any user errors or website navigation issues. Update ContiCarLink website with current content and quarterly promotions. Analyze ContiCarLink website usage and seek ways to improve traffic. Assist with content design, including flyers and brochures. Assist management with event planning for dealers.

Maintaining good quality costumer service while supervising employees. To be able to communicate with my operator what should change or stay the same with the way the store is taking care of its costumers and also to be able to explain what is best for employees and making sure relationships are built. Counting money for registers and safe daily. Inventory. Multitasking. Always making a shift run as efficient and productive as possible.