Kelsey Gibby

Global Events & Experiential Marketing Manager @ Visa

About

Event marketer and producer with years of experience designing and delivering conferences, trade shows, webinars, and incentive trips. I blend strategic marketing with seamless production to create events that engage audiences, strengthen brand presence, and deliver results. Skilled in global event strategy, experiential design, vendor and budget management, cross-functional collaboration, and end-to-end production — from concept to post-event analysis. I thrive on creating experiences people remember and campaigns that make an impact.

Country

United States

City

Draper

Industry

Events Services

Skill

Event Marketing Strategy, Event Strategy, Attendee Experience Optimization, Organizational Effectiveness, Media Production , Customer Service, Public Speaking, Event Planning, Leadership, Public Relations, Microsoft Office, PowerPoint, Outlook, Microsoft Excel, Salesforce.com, Eventbrite, Strategic Planning, Social Media, Social Networking, Windows

Experience

Global Events & Experiential Marketing Manager

Visa

2022-6 - Present · 4 yrs 4 mos

Lehi, UT

Lead the strategy, marketing, and production of 15+ global conferences, trade shows, and webinars each year. Design and execute event campaigns that increase engagement, generate qualified leads, and contribute to sales pipeline growth. Oversee all event logistics including vendor and agency management, international shipping, venue sourcing, booth design/build, and on-site operations. Develop scalable playbooks, SOPs, and training adopted by global teams to improve event quality and efficiency. Collaborate with marketing, product, and sales teams to ensure event strategies align with business objectives and deliver measurable ROI.

Event Manager

Nu Skin

2018-2 - 2022-6 · 4 yrs 5 mos

Provo, Utah

Planned large-scale international and domestic conferences, incentive trips, and corporate meetings. Managed budgets, vendor contracts, shipping logistics, and on-site execution for venues worldwide. Directed event registration, ticketing, and attendee experience from start to finish. Favorite projects included incentive trips to South Africa and Ireland, incorporating locally made gifts and community partnerships.

Event Manager

Zija International

2016-4 - 2018-1 · 1 yr 10 mos

Lehi, UT

Directed corporate events including annual summits for thousands of attendees. Oversaw contracts, production timelines, travel coordination, and vendor management. Managed global shipping, exhibitor coordination, and large-scale program execution.